WorksheetsCCO - CHAP 1
Total questions: 32
Worksheet time: 11mins
Name
Class
Date
1.
Business communication sees communication primarily as a 'social glue'.
a)
T
b)
F
2.
Corporate communication focuses primarily on studying different forms and functions of communication.
a)
T
b)
F
3.
Corporate communication represents a framework for various disciplines concerned with organizational communication.
(a)
4.
Corporate communication should be understood as one of the disciplines dealing with organizational communications, such as business or management communication.
a)
T
b)
F
5.
Corporate communication usually takes over the task of coordination of brand architecture.
a)
T
b)
F
6.
In relation to which of the following entities could the term corporate communication be applied?
a)
Regions as brands
b)
Profit organizations
c)
All above
d)
Political parties
7.
Marketing communication discipline follows the unitary approach to organizations.
a)
T
b)
F
8.
Organizational communication discipline looks at organizations from the perspective of their dual nature – as a community of individuals and a social actor.
a)
T
b)
F
9.
The basic idea of corporate communication deals with the synchronized approach to communication of an entity as a whole.
a)
T
b)
F
10.
The field of organizational communication is concentrated on internal aspects of organizational communications.
a)
T
b)
F
11.
The only task of corporate communication is to help an organization to articulate its identity.
a)
T
b)
F
12.
The term corporate communication can be used only in relation to all forms of behaviour and communication performed by profit-oriented organizations.
a)
T
b)
F
13.
The unitary approach to organizations is accepted in the field of public relations, market communication, and management communication.
a)
T
b)
F
14.
Which of the following characteristics is/are related to a holistic approach to corporate communication?
a)
Focuses on analytical and critical capabilities
b)
Focus on organization as a community of individuals
c)
Duality of organizations
d)
Focus on the organization as a social actor
15.
Which of the following concepts can not be identified as one of the central constructs within corporate communication?
a)
Corporate security
b)
Corporate identity
c)
Corporate image
d)
Corporate branding
16.
Which of the following concepts could NOT be defined as a fundamental concept in relation to corporate communication?
a)
Communication climate
b)
Reputation
c)
Image
d)
Identity
17.
Which of the following disciplines attempts to understand organizations through the combination of two main paradigms of organizations?
a)
Market communication
b)
Business communication
c)
Management communication
d)
Public relations
18.
Which of the following disciplines focuses on studying vertical, horizontal, and transversal information flows in organizations?
a)
Business communication
b)
Organizational communication
c)
Management communication
d)
Market communication
19.
Which of the following disciplines NOT fall(s) within the framework of corporate communication?
a)
Organizational communication
b)
Strategic communication
c)
Public relations
d)
Management communication
20.
Which of the following statements best describes the primary function of corporate communication?
a)
Corporate communication is in the function of corporate identity.
b)
Corporate communication represents a link between identity, image, and organizational identification.
c)
Corporate communication represents a link between identity, image, and the corporate story.
d)
Corporate communication represents a link between identity, image, and organizational commitment.
21.
Organizational communication
a)
A glue that holds organization together,
b)
A process and instrument of establishing favourable conditions that encourage the exchange between consumers and an organization
c)
A business skill
d)
An instrument for achieving organizational goals
22.
Market communication
a)
A glue that holds organization together,
b)
A process and instrument of establishing favourable conditions that encourage the exchange between consumers and an organization
c)
A business skill
d)
An instrument for achieving organizational goals
23.
Business communication
a)
A glue that holds organization together,
b)
A process and instrument of establishing favourable conditions that encourage the exchange between consumers and an organization
c)
A business skill
d)
An instrument for achieving organizational goals
24.
Management communication
a)
A glue that holds organization together,
b)
A process and instrument of establishing favourable conditions that encourage the exchange between consumers and an organization
c)
A business skill
d)
An instrument for achieving organizational goals
25.
Marketing communication
a)
Micro view and unitary approach,
b)
Micro view and internal focus
c)
Macro view and unitary approach
d)
Macro view and internal focus
26.
Business communication
a)
Micro view and unitary approach,
b)
Micro view and internal focus
c)
Macro view and unitary approach
d)
Macro view and internal focus
27.
Public relations
a)
Micro view and unitary approach,
b)
Micro view and internal focus
c)
Macro view and unitary approach
d)
Macro view and internal focus
28.
Organizational communication
a)
Micro view and unitary approach,
b)
Micro view and internal focus
c)
Macro view and unitary approach
d)
Macro view and internal focus
29.
(a) of an organization refers to an organization or a group of people joined together by a common goal and as an autonomous social subject at the same time.
30.
Central to corporate communication are questions of how different forms of communication can best be (a) to produce unified and integrated messages.
31.
Corporate communication is understood as a framework for a (a) approach to individual fields in the communications of organizations.
32.
The focus of corporate communication is primarily on studying relationships among corporate identity, image, and (a)
100 %
