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WorksheetsGlobal Marketing_Chap 8 Quizz
Total questions: 15
Worksheet time: 8mins
According to Johanson and Vahlne, which criteria is the IMS of SMEs is based on:
Measurability, Accessibility, Substantiality, Actionability
Low psychic distance, Low cultural distance, Low geographic distance
Low psychic distance, Low cultural distance, Measurability, Accessibility
Low geographic distance, Low geographic distance
Which does corporate portfolio analysis provide?:
Information about customers
Intention of competitors
Tool to assess how to allocate resources
Company’s distributors
“The degree to which the resulting segments can be effectively reached and served” is the definition of:
Measurability
Actionability
Accessibility
Profitability
A baby toy company would not consider entering a European country whose population is getting older and the number of infants per thousand is declinding. In this case, which characteristic is applied for segmentation?
Economy
Social organization
Geographic
Demography
A _____degree of measurability and accessibility indicates more general characteristics:
High
Low
Medium
When it comes to language in General Characteristics of international market segmentation, which sentence below is false?
It is self-evident that language has implications for the international market
In many cases after, genuine fluency is indispensable as difficulties appear much in persuasion and contract negotiation.
A good understanding in language can’t automatically provide insight into the relevant culture.
Different patterns of client motivations and thoughts may be implied by a foreign language.
Which of the answers below is indicated as an expression of “economy” factors?
In many countries in the world, they are based mostly on small retailers, while others consider large number of department stores as the important one.
Elderly-based industries may have prospects as the number of older people are increasing in those countries
One of the extensive segmentation tools is socioeconomic group
Societies would invest more on services, education and recreation once they have better personal income
“The West usually only uses 1-2 main spices, limiting the use of sugar to keep the food's flavor intact. Meanwhile, the East combines many rich spices such as spicy and sour dipping sauce,...” This is an example of an element?
Religion
Education
Lifestyle
Demography
Steelcase Inc., an American manufacturer of furniture, is planning for the Asian market entry. They need a more powerful approach to identify the “best opportunity” target nations. Which process is Steelcase Inc. in?
Preliminary Screening
Case-finding or opportunistic Screening
Fine-grained Screening
Mass Screening
The total annual market volume for a specific country/market can be calculated as follows:
Production + import - export = theoretical market size + or - changes in stock size = effective market size
Production + import + export = theoretical market size + or - changes in stock size = effective market size
Import + export = theoretical market size + or - changes in stock size = effective market size
Production + import - export = theoretical market size + changes in stock size = effective market size
If consumers in a country spend more of their income increase on smartphones than those in another country, the former country will be more responsive to increasing smartphone consumption in the face of increasing income than the latter. This would support the case for the expansion of a smartphone business into the former country.
This is an example of:
Gross Domestic Product
Country responsiveness
Customer Loyalty
Power distance
To be able to transform a high market potential into a high sales potential, there must be:
A harmony between the firm’s competencies and and the value chain functions that customers rate as important to them
Good network with host countries’ supplier
Wide range of products
A harmony between the firm's competitors and and the value chain functions that customers rate as important to them.
Which of the following is a benefit of microsegmentation in international market selection?
Reduced market entry costs
One-size-fits-all marketing strategies
Limited market expansion opportunities
Decreased customization of products
Which of the following is a potential challenge of microsegmentation in international markets?
Enhanced market entry success
Complexity in managing multiple segments
Reduced need for market research
Uniformity of marketing strategies
Which of the following statements describes the waterfall approach?
A product may be so new or expensive that only advanced countries can buy it. Overtime, however, the price will fall until it is inexpensive enough for developing and less developed countries to buy it.
A product may be so new and cheap that every country can buy it. After a while, the demand for these products is high, pushing prices higher. From then on, only advanced countries can buy it.
Products can be new and cheap, suitable for all countries that can buy and use them
A product may be so new or expensive that only advanced countries can buy it
