One advantage of (a)   orientation is that new product launches are more likely to be successful as they are based on market research, so they are more likely to be accepted by the target market

By expressing the firm´s sales revenue as a percentage of the whole industry´s sales revenue, we get (a)  

Segmentation on the basis of gender is (a)   segmentation

Vegans, vegetarians, environmental activists are examples of (a)   segmentation

The marketing strategy that focuses on identifying and meeting the needs and wants of a small market segment is called (a)   marketing

The demographic and psychographic characteristics of consumers in different markets, such as their age, gender, occupation, income level, religion, marital status and purchasing habits are called (a)  

The marketing strategy that involves changing the market's perception of a firm's product or brand in comparison to rival businesses is called (a)  

(a)   are human desires, i.e. the things that people would like to have.

By supplying products in mass markets, businesses can gain huge (a)   , thereby helping them to cut unit costs and/ or raise profit margin

(a)   is a systematic process of devising marketing objectives and appropriate marketing strategies to achieve those goals

The examination of the current climate that the business operates in is called (a)  

Usually, businesses in industries which have less (a)   to entry are product orientated since they have market power in pricing and distribution

Each distinctive market segment having its own specific marketing mix is called (a)  

If the total market is valued at $60 million and the market share of company A is 10%, what are the sales of company A?

(a)