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WorksheetsStetson - Digital Marketing
Total questions: 6
Worksheet time: 4mins
A website had 2,000 sessions from 1,000 users this week. All 1,000 of those users had also visited the website during the prior week. In the analytics report, which metric will show a 0?
Number of Sessions
Number of Conversions
Number of New Users
Average Engagement Time
Each of the following are website goals we discussed except for which one?
Destination
Duration
Pages/Screens
Number of Purchases
Conversion rate is calculated by dividing the number of sessions by (sessions/x)
(a)
Hulu and Netflix would most likely use which type of website goal?
Destination (a specific location loads)
Somewhere in the U.S.
Amazon Prime
Duration (sessions that last a specific amount of time or longer)
How many children do I have?
Too many
Not enough
They're cute
4
A lead generation website received 2,000 visitors, gained 150 leads, and booked jobs with 68 of those leads. What is the conversion rate and what is the close rate?
Conversion Rate: (conversions/sessions)
Close rate: (new contracts/leads)
8%; 28%
3.4%; 75%
7.5%; 34%
5%; 20%
