WorksheetsDrawing
Total questions: 20
Worksheet time: 7mins
Which of the following statement is true for creating marketing myopia:
Airtel is the perfect example related to its market share
Understanding the needs of the customer than product
Undermining the customer lifestyle in the digital era
Becoming a part of the innovation brand
If customer is the king, content is
Also the king
The empire
The minister
The queen
An orientation in which the consumer is coaxed to buying is
The production
The selling
The product
The marketing
When all the 4ps are taken into consideration, the orientation is known as
Marketing orientation
Product orientation
Social marketing orientation
Production orientation
Mouse-trap fallacy happens when
Managers fail to understand market needs
Managers fail to understand product needs
Managers fail to understand promotion needs
Managers fail to understand business needs
When one company has a better differentiator than the other, it is known as:
Unique selling proposition
Competitive advantage
Unique selling product
Brand advantage
Between the 4Ps and the perception, there is
Image and perception
Image and reputation
Perception and reputation
Perception and brand image
The marketers influence the wants based on
The hierarchy of effects model
The AIDA model
The desire – action framework
The stimulus response feedback
One of the better processes involved in selling is
ATL selling
BTL selling
TTL selling
Consultative selling
The leaflet distributed for inviting customers to visit kiosk is an example of:
TTL selling
BTL selling
ATL selling
OTC selling
If a company finds Maslow’s framework completely useless, they are in the:
Blue Ocean market
Cluttered market
Red Ocean market
Me-too market
Blue Ocean is a market which-
A monopoly market
Few competitions market
No competition market
A duopoly market
Nokia saying connecting people is a classic example of
Brand megalomania
Brand ego
Brand myopia
Brand distortion
The development of advanced variants of the brands in place of old brands is a classic strategy of
Brand forgetfulness
Brand cannibalization
Brand advancement
Brand obsolesce
IBM interactive Experience are basically in the business of
Information processing
Communication
Information dissemination
Selling technology
Marketing is not totally science because it deals with
Consumer behavior
Analysis of consumer minds
Analysis of the market
Creative way of communication
If companies can create great marketing campaigns, they could avoid
Me-too brands
Product innovation
Marketing myopia
Product cannibalization
The connecting word between Red Ocean and Marketing Myopia is:
Unique selling proposition
Maslow’s Pyramid
Market gap identification
Go-to-market strategy
Bridal collection of jewelry brand concentrate on –
Esteem needs
Love and belonging needs
Self-actualization needs
Safety needs
The sustainability of the business of brands is dependent on
Catchment strategy
Business development
Growing customers
Repeat purchase
