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Unit 1 Creative Media level iii

Total questions: 80

Worksheet time: 45mins

Name
Class
Date
1.

Media is........................................

a)

the communication channels through which we disseminate news, education, music, movies and promotional messages to the public.

b)

a way of printing documents

c)

a method of recording a video using a variety of techniques

d)

a series of camera angles

2.

The three sectors of media products;

a)

Audio/moving image

b)

Publishing

c)

Music videos

d)

Interactive

3.

Which one IS NOT a demographic of target audience

a)

Age

b)

Shoe size

c)

Gender

d)

Ethnicity

4.

The primary audience for a media product is.....

a)

the main audience the product is made for

b)

a product that is made for primary children

c)

a media product that uses lots of primary colours

d)

a media product that appears first in a list of products

5.

Which IS NOT a purpose for a media product

a)

education

b)

entertainment

c)

boredom

d)

advertising

6.

Which is a purpose for media products

a)

Advertising

b)

Socialising

c)

Profit

d)

Critical acclaim

7.

Which sector would the Frozen movie be classed as?

a)

Audio Moving Image

b)

Publishing

c)

Entertainment

d)

Interactive

8.

What is the main purpose for the movie Frozen?

a)

Education

b)

Entertainment

c)

Advertising

d)

Political

9.

Who was the original audience for DR Who?

a)

Adults

b)

Children

c)

Toddlers

d)

Middle Aged

10.

Who was the secondary audience for Dr Who?

a)

Babies

b)

Adults

c)

Teenagers

d)

Children

11.

A long running debate about the impact that media products have on their audience. This is referred to as

a)

Hypodermic Needle Theory

b)

Cultivation Theory

c)

Media Effect Debate

d)

Ethical impacts of media products

e)

Mass Communication Theory

12.
The Hypodermic Needle Theory is
a)
a persons view on reality is shaped by the media they consume. Violent behaviour may become normalized and viewers may become desensitized
b)
A long running debate about the impact that media products have on their audience.
c)
discusses the negative impact media products can have on an audience saying that media can ‘inject ideas into people’s head’.
13.
Who developed the Hypodermic Needle Theory
a)
Packard (1957)
b)
Gerbner and Gross (1978)
c)
Gauntlett (2004)
d)
McQuail (1987)
14.
What theory argues that a persons view on reality is shaped by the media they consume. Violent behaviour may become normalized and viewers may become desensitized
a)
Desensitization Theory
b)
Hypodermic Needle Theory
c)
Cultivation Theory
d)
Mass Communication Theory
15.

What is moral panic?

a)

Public concern about the impact of media products

b)

Public alarm in response to a problem

c)

The technical term for 'fake news'

d)

When a media product is cited as the reason for a crime

16.

GTA 5 was released in 2013 and it was blamed for causing violent behaviour in teens. Which theory does this case study fit? [tick all that apply]

a)

Hypodermic Needle Theory

b)

Cultivation Theory

c)

Moral Panic

17.

The video game Manhunt was banned for inciting violent behaviour. Which theory does this case study fit? [tick all that apply]

a)

Hypodermic Needle Theory

b)

Cultivation Theory

c)

Moral Panic

18.

What does the Active Audience Theory say? [tick all that apply]

a)

Sociological and psychological factors are much more impactful on society than media products

b)

The media has zero impact on the way a person behaves

c)

People are active, and not passive when they consume media

d)

Media cannot be accountable for all of societies ills

19.
What is media regulation?
a)
The laws surrounding media products
b)
The decision made about the suitability of media for a particular age range
c)
The control or guidance of media content by government and other bodies.
d)
When communication is seen as harmful by regulators and is then cut or edited
20.
Which is the media regulator for films?
a)
ASA
b)
PEGI
c)
Ofcom
d)
BBFC
e)
IPSO
21.
Which is the media regulator for the press?
a)
ASA
b)
PEGI
c)
Ofcom
d)
BBFC
e)
IPSO
22.
Which is the media regulator for advertisers?
a)
ASA
b)
PEGI
c)
Ofcom
d)
BBFC
e)
IPSO
23.
Which is the media regulator for TV content?
a)
ASA
b)
PEGI
c)
Ofcom
d)
BBFC
e)
IPSO
24.
Which is the media regulator for games?
a)
ASA
b)
PEGI
c)
Ofcom
d)
BBFC
e)
IPSO
25.
What is the key term for "the decision made about the suitability of media for a particular age range"
a)
Media regulation
b)
Classification
c)
Censorship
26.

Which of these are examples of film classification? [tick all that apply]

a)

U

b)

PG

c)

12a

d)

18

27.
What is censorship?
a)
The laws surrounding media products
b)
The decision made about the suitability of media for a particular age range
c)
The control or guidance of media content by government and other bodies.
d)
When communication is seen as harmful by regulators and is then cut or edited
28.
This Act specifies the rules about collecting and holding data.
a)
Copyright, Designs and Patents Act (1988)
b)
The Data Protection Act (1998)
c)
Creative Commons Licensing
d)
Copyright
29.
This act protects the owner of a creative work from having it illegally copied
a)
The Data Protection Act (1998)
b)
Copyright
c)
Copyright, Designs and Patents Act (1988)
d)
Creative Commons Licensing
30.

Which of these is NOT a purpose

a)

Entertain

b)

Inform

c)

Gender

d)

Advertise

31.

Who is the target audience for this image?

a)

Males

b)

Children

c)

Adults

d)

Females

32.

What is the purpose of this document?

a)

Advertise

b)

Educate

c)

Inform

d)

Entertain

33.

Who is the target audience?

a)

Children

b)

Young Adults

c)

Older Adults

d)

Females

34.

What is the purpose of this image?

a)

Promote

b)

Inform

c)

Educate

d)

Entertain

35.

Who is the target audience for this image?

a)

Males

b)

Children

c)

Females

d)

Flower Enthusiasts

36.

Identify the target audience for this image

a)

Female Children

b)

Female Teenagers

c)

Princesses

d)

Adult Males

37.

Who is the Target Audience for this image?

a)

Children

b)

Males

c)

Actors

d)

Females

38.

What is the purpose of this document?

a)

Advertise

b)

Educate

c)

Inform

d)

Entertain

39.

What is the definition of a Target Audience?

a)

The people who a document is made for

b)

The group of people that make a product

c)

A particular group at which a product, service or information is aimed

d)

A particular group that decides what a product will look like

40.

What is the purpose of this document?

a)

Promote

b)

Entertain

c)

Advertise

d)

Educate

41.

What is the correct term for dividing audiences into smaller groups?

a)

Segregation

b)

Segmentation

c)

Compartmentalising

d)

Division

42.

Which theory says that audiences take in everything they see in the media, without much thought or choice?

a)

Hypodermic needle theory

b)

Two step flow

c)

Uses and gratifications

d)

Reception theory

43.

Hypodermic needle theory is a type of...?

a)

Active audience theory

b)

Passive audience theory

c)

Reception theory

44.

This means categorising audiences based on their personality

a)

Psychology

b)

Demographics

c)

Two-step flow

d)

Psychographics

45.

An unemployed person would be in which socio-economic category?

a)

A

b)

B

c)

C2

d)

D

e)

E

46.

What is a 'polysemic' sign or message?

a)

One that has many possible meanings

b)

One that makes no sense

c)

One that has only one clear meaning

47.
What is the term for an older and now outdated system of broadcast.
a)
Analogue
b)
Digital
48.
What refers to a means of approach, i.e. making media is far more accessible now than ever before?
a)
Access
b)
Active Media
c)
Convenience
d)
Connectivity
49.
What is the type of media that requires audience interaction and engagement in order to acquire the full meaning or message embedded within the product, e.g. interactive videos such as 'TheDark Room' (available on YouTube)
a)
Active Media
b)
Passive Media
c)
Primary Audience
d)
Secondary Audience
50.
What is the UK's independent regulator of advertising across all media sectors? 
a)
ASA (Advertising Standards Agency)
b)
OFCOM (Office of Communications)
c)
BBFC (British Board of Film Classification)
d)
PEGI (Pan European Game Information)
51.
What is it when we find out information about the audience through different means, such as questionnaires, surveys, focus groups (primary research) or Internet research and archive research (secondary research)?
a)
Audience Research Methods
b)
Audience Statistics
52.
What is the name for when we get a detailed breakdown (profile) defining the type of audience that would be interested in a particular media text? This would usually include:
Age Buying Habits Interests Loyalty to Brands NRS Social Grade Aspirations Gender Lifestyle Media Consumption Habits Occupation
a)
Audience Profiling
b)
Active Media
53.
Funded by the film industry, the [ANSWER] is responsible for giving films their censorship classification, e.g. U, PG, 12A, 12, 15, 18, and also some video games that have specific themes or content, such as the Grand Theft Auto series.
a)
BBFC (British Board of Film Classification)
b)
ASA (Advertising Standards Agency)
c)
PEGI (Pan European Game Information)
d)
OFCOM (Office of Communications)
54.
Being able to do something with little difficulty or effort is called...
a)
Convenience
b)
Portability
c)
Accessibility
d)
BBFC
55.
A series of intended promotions to promote a new media product, e.g. a video game reaching out to a large audience including the target audience. This is called...
a)
Campaign
b)
Characterisation
c)
Plan
d)
Outline
56.
A narrative with a clear sense of an ending and no loose ends is called...
a)
Closed Narrative
b)
Open Narrative
c)
Primary Audience
d)
Secondary Audience
57.
What a phrase or word suggests or implies, e.g. fire [ANSWER]s danger and destruction. The missing word is...
a)
Connotation
b)
Denotation
c)
Retalliation
d)
Deliberation
58.
Where two or more media sectors are merged together to create a better product. An example is the coming together of print media such as newspapers and online newspaper content, e.g. The Guardian newspaper and www.guardian.co.uk
This is known as:
a)
Convergence
b)
Synergy
59.
Refers to all areas of media production, ranging from the traditional to the interactive.
a)
Creative Media Sector
b)
Creative Media Area
c)
Creative Media Zone
d)
Creative Media Point
60.
Where a media product can be distributed across a range of media platforms, e.g. the Angry Birds franchise is an excellent example of [ANSWER] (game for different media platforms, movie, merchandise, etc.)
a)
Cross-Media
b)
Popular Product
c)
Convergence
d)
Portability
61.
What is used to describe the audience of a media product through factors such as age, gender and NRS Social Grade?
 e.g. the audience demographic of Vogue magazine can be described as predominantly female, of the ABC1 social grade and between the ages 20 and 40.
a)
Demographics
b)
Audience
c)
Statistics
d)
Analysis
62.
The collective term to describe technological objects such as mobile phones, MP3/MP4 players, laptops, PCs, games consoles, radio, tablets, etc. These are known as?
a)
Devices
b)
Technology
c)
Things
d)
Products
63.
The current system of broadcast is known as:
a)
Digital
b)
Analogue
64.

Which of the following best describes Advertising?

a)

Showing people stuff online to make them buy it

b)

The use of media to communicate with customers to inform them of a product or service

c)

Keep showing the same images to people in the hopes they will buy the product

d)

Getting people to talk about your product

65.

Which of these is: Using different platforms to share posts about your products and service

a)

Magazine Adverts

b)

Newspaper Ads

c)

Radio Adverts

d)

Social Media Advertising

e)

Leaflets

66.

Which of these is: A physical printed method containing information about the product or service which can be visually pleasing, portable and easy to distribute

a)

Magazine Adverts

b)

Newspaper Ads

c)

Radio Adverts

d)

Social Media Advertising

e)

Leaflets

67.

Which of these is: Digital method accessed through a browser that informs customers of the products they sell and can allow purchasing online

a)

Magazine Adverts

b)

Newspaper Ads

c)

Radio Adverts

d)

Social Media Advertising

e)

Websites

68.

Which of these is: A printed method where an advert is placed inside an existing publication usually for local advertising

a)

Magazine Adverts

b)

Newspaper Ads

c)

Radio Adverts

d)

Social Media Advertising

e)

Websites

69.

Which of these is: A glossy printed advert in an existing publication which can be expensive and needs to done well in advance

a)

Magazine Adverts

b)

Newspaper Ads

c)

Radio Adverts

d)

Social Media Advertising

e)

Websites

70.

Which of these is: Audio adverts placed between programmes receiving large audiences for unskippable advertising

a)

Magazine Adverts

b)

Newspaper Ads

c)

Radio Adverts

d)

Social Media Advertising

e)

Websites

71.

A business decides to advertise their business using social media.


One key feature of advertising using social media is that:

a)

It can only target people in the local area

b)

It is low cost

c)

It is time-consuming to set up

d)

It will only be seen by people aged under 25

72.

Which of the following bests describes the process of a business establishing a distinct identity or personality for its products?

a)

Sponsorship

b)

Branding

c)

Advertising

d)

Promotion

73.

Which one IS NOT a demographic of target audience

a)

Age

b)

Shoe size

c)

Gender

d)

Ethnicity

74.

Which is a purpose for media products

a)

Advertising

b)

Socialising

c)

Profit

d)

Critical acclaim

75.

_________________ includes using television and radio advertising to reach large audiences.

a)

Print media

b)

Electronic media

c)

Broadcast media

76.

What type of technique or strategy is used for this advertisement?

a)

Sponsorships

b)

Celebrity endorsements

c)

Emotional appeal

d)

Gifts

77.

What technique and strategy is used in this advertisement?

a)

Emotional appeal

b)

Slogans and jingles

c)

Gifts

d)

Sponsorships

78.

Currently, the largest portion of Twitter advertising revenue is derived from:

a)

television ads.

b)

billboard advertising.

c)

mobile advertising.

d)

Facebook posts.

79.

When you target an audience by their type of mobile phone, which type of targeting option are you using?

a)

Behaviors

b)

Connections

c)

Demographics

d)

Interests

80.

Advertising on Google social media platforms is a little different than other platforms because:

a)

you must use the Campaign Manager to create ads.

b)

you must specify which social media platforms you want to display your ads.

c)

they integrate ads throughout their sites.

d)

they help you determine the success of your ads.

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