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R094 Keywords

Total questions: 21

Worksheet time: 11mins

Name
Class
Date
1.

What is Visual Identity?

a)

How elements are put together on a page

b)

A way for customers to identify a brand

c)

The appearance of text

d)

The number of colours available in an image

2.

What are Brand Values?

a)

Where a brand is positioned in the market

b)

How elements are put together on a page

c)

The belief a company has and what it stands for

d)

The number of Dots Per Inch in a printed graphic

3.

What does brand positioning refer to?

a)

Pixels Per Inch (PPI) in a printed graphic.

b)

The position of text on the page.

c)

Where a brand positions itself in the market.

d)

A convention for creating a product.

4.

What is a slogan/strapline?

a)

Transparent areas/pixels in an image.

b)

A quick sketch of ideas.

c)

A short key statement about the brand.

d)

How elements are put together on a page.

5.

What does typography refer to?

a)

Pixels Per Inch (PPI) in a printed graphic.

b)

The appearance of text.

c)

A convention for creating a product.

d)

How elements are put together on a page.

6.

What is alignment in design?

a)

The belief a company has and what it stands for.

b)

How all the elements are put together on the page.

c)

The position of text on the page.

d)

An area of the design not filled with other elements.

7.

What does white space in design refer to?

a)

Pixels Per Inch (PPI) in a printed graphic

b)

The appearance of text.

c)

An area of the design not filled with other elements.

d)

The belief a company has and what it stands for.

8.

What does composition in design mean?

a)

Transparent areas/pixels in an image.

b)

A convention for creating a product.

c)

How all the elements are put together on the page.

d)

A short key statement about the brand.

9.

What are layout conventions in design?

a)

A law or act that protects the rights of people.

b)

Pixels Per Inch (PPI) in a printed graphic.

c)

Transparent areas/pixels in an image.

d)

A commonly used standard for creating a product.

10.

What does DPI stand for in design?

a)

Digital graphics normally require 72 DPI

b)

Dots Per Inch

c)

The number of pixels in a digital graphic when printed.

d)

Pixels Per Inch

11.

What does PPI stand for in design?

a)

Dots Per Inch

b)

Digital graphics normally require 72 DPI.

c)

The number of pixels in a digital graphic.

d)

Pixels Per Inch

12.

What type of graphics are made from blocks (pixels)?

a)

Graphics made from curves, lines, and fills.

b)

Transparent areas/pixels in an image.

c)

Bitmaps

d)

Vectors

13.

What type of graphics are made from curves, lines, and fills?

a)

Digital graphics made from blocks (pixels).

b)

Transparent areas/pixels in an image.

c)

Vectors

d)

Bitmaps

14.

What does transparency in design allow?

a)

Transparent areas/pixels will allow the background to show through an image.

b)

The appearance of text.

c)

The belief a company has and what it stands for.

d)

The position of text on the page.

15.

What does legislation refer to in a design context?

a)

A law or act that protects the rights of people

b)

The number of pixels in a digital graphic when printed.

c)

How all the elements are put together on the page.

d)

A commonly used standard for creating a product.

16.

What does copyright protect in design?

a)

Digital graphics made from blocks (pixels).

b)

The number of Dots Per Inch in a printed graphic.

c)

Identifying products and services belonging to a particular company.

d)

Images from being copied and used by others without permission.

17.

What is an Asset Table used for in design?

a)

A document to give the visual feel and style of the visual identity

b)

A convention for creating a product.

c)

A document/table to identify the details of assets to be used in a product.

d)

A quick sketch of ideas.

18.

What is the purpose of a mind map in design?

a)

Generating ideas for a product or keywords about the brand/company values.

b)

A convention for creating a product.

c)

A visualisation diagram.

d)

Pixels Per Inch (PPI) in a printed graphic.

19.

What does a mood board provide in design?

a)

A document to help generate ideas and a feel for a product.

b)

A convention for creating a product.

c)

The appearance of text.

d)

How all the elements are put together on the page.

20.

What are concept sketches typically used for in design?

a)

A document to help generate ideas for a product.

b)

How all the elements are put together on the page.

c)

Designing a logo or other components of a final digital graphic.

d)

The layout for how the graphic will look when complete.

21.

What does a visualisation diagram show in design?

a)

A convention for creating a product.

b)

The layout for how the graphic will look when complete.

c)

A document to help generate ideas for a product.

d)

Quick sketches to show elements of a design e.g. logo