Font size
Worksheetshinge_DM_marketing
Total questions: 8
Worksheet time: 5mins
Which one is NOT a traditional marketing method?
Vehicle wrapping
Hyperlocal
Billboard
Newspaper
Why do people use "synergy" in advertising?
The overall effect is greater than the sum of separate advertisement.
They have to spend the budget, cannot leave it unspent.
It is to spread the bet - see which one works.
Under what condition, is a traditional advert converted to a digital media advert? (MSQ)
Newspaper adverts are also placed on the newspaper website.
Newspaper adverts are also placed on the newspaper website with interactive features.
TV adverts with a second screen to order or vote for.
TV adverts broadcast to the audience at commercial breaks
Which one(s) is NOT a digital marketing media? (MSQ)
static poster on a website
an advert printed in a newspaper
animation on a website
teaser or trailer played in a cinema before a film
How to judge if a marketing media is digital or traditional - in the context of Unit 1?
If it is produced using digital technology, then digital media
If it is consumed by the audience digitally, then digital media
What is meant by "above the line" marketing?
Billboards floating on water
Marketing targets the mass, the main market
marketing targets the niche, the specialised section.
Billboards underwater
What is meant by "below the line" marketing?
Billboards floating on water
Marketing targets the mass, the main market
marketing targets the niche, the specialised section.
Billboards underwater
What is the main purpose of advertising? (MSQ)
To raise awareness of the product and brand
To convert audience into customer - increase sales
To entertain the audience
To educate the audience formally
