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WorksheetsEntrepreneurship - Lesson 3.01 Review
Total questions: 15
Worksheet time: 8mins
What is the overall reason marketing strategies are designed and implemented?
Changing the image of the business
Improving management techniques
Achieving planned goals
Increasing business profits immediately
A business plans to reduce shoplifting by 10% this year by installing electronic security cameras at key locations. Installing cameras would be classified as a(n)
Strategy
Goal
Objective
Tactic
A goal can be evaluated to determine its
advantage
progress
success
benefit
Which of the following is an important characteristic of marketing tactics?
The tactics should support the Marketing Mix
The tactics should line up with marketing strategies.
The tactics should focus on customers
The tactics should bring in enough money
Which of the following is the most likely obstacle for a marketer to encounter?
Profits might increase
A social media campaign might succeed
A competitor might increase an inferior product
Government regulations might change
Which of the following is a consideration in the place element of marketing?
Using sales promotion
Offering warranties or guarantees
Choosing distribution channels
Extending credit to customers
Which of the following things might a marketer ask when they are working on the product element of marketing?
How much should the product cost?
Where should the product be sold?
What level of quality should be produced?
What media should be used to advertise the product?
Balancing value and satisfaction for the customer is part of which element of marketing?
Product
Price
Place
Promotion
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, and remind customers of their products?
Product
Price
Place
Promotion
If a marketer changes one of the elements of a marketing strategy they must change the others, because the elements are ____________________.
Interrelated
Opposites
Similar
Progressive
Before customizing the marketing mix, the marketer should
choose the vendor
pick the product
select the strategy
decide the price
Marketers plan where they need to go and how to get there efficiently to
lay out their strategies.
agree upon a goal.
measure their success.
achieve satisfying connections.
A salesperson meets one-on-one with a customer is which of the following
Goal
Strategy
Tactic
Objective
Which of the following is a strategy for the goal of increasing this year's website sales by 9% over last year's sales:
Printing the web address on company business cards.
Letting people know the web address.
Including the web address in advertising.
Putting the web address on company vehicles.
Which of the following is a tactic for the strategy of training customer service staff to reach the goal of improving this year's customer service by 15% over last year's
Scheduling customer service training dates
Improving the customer waiting area
Increasing customer benefits
Offering customers a payment plan
