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Identifying the Target Audience Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is the next step in planning a Web site after determining the target audience?

a)

Designing the layout and color scheme

b)

Creating the content for the site

c)

Determining the functionality and navigation requirements

d)

Testing the site for usability

2.

Which of the following is NOT a characteristic that a designer should keep in mind when identifying the target audience?

a)

Physical demographics

b)

Cultural demographics

c)

Computer experience

d)

Financial status

3.

Why is it important for a designer to know the physical demographics of the target audience?

a)

To determine the writing level and style that should be used

b)

To establish the functionality and navigation requirements for the site

c)

To determine the usability and accessibility requirements for the site

d)

To create a site that meets the expectations of the visitors

4.

Which of the following is an example of cultural demographics?

a)

Age and gender

b)

Education level and nationality

c)

Computer experience

d)

Expectations and needs

5.

Grace, Harper, and Elijah are planning to design a website for their school project. Why is it important for them to consider their computer experience while designing the website?

a)

To determine the writing level and style that should be used

b)

To establish the functionality and navigation requirements for the site

c)

To determine the usability and accessibility requirements for the site

d)

To create a site that meets the expectations of the visitors

6.

What should a designer consider when determining the expectations of the target audience?

a)

The tasks visitors need to complete

b)

The information visitors would want to find

c)

The style and tone visitors will expect

d)

All of the above

7.

What tasks do visitors need to complete on a website?

a)

Purchase an item, sign up for a service, research a topic

b)

Product/service specifications, information resources, how-to videos

c)

Professional or casual

d)

None of the above

8.

What information would a visitor want to find on a website?

a)

Purchase an item, sign up for a service, research a topic

b)

Product/service specifications, information resources, how-to videos

c)

Professional or casual

d)

None of the above

9.

What style and tone will visitors expect on a website?

a)

Purchase an item, sign up for a service, research a topic

b)

Product/service specifications, information resources, how-to videos

c)

Professional or casual

d)

None of the above

10.

Which of the following websites would you expect to have a professional tone?

a)

IRS website

b)

Pokemon Go website

c)

Both

d)

Neither