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WorksheetsDigital MKT - Basic
Total questions: 45
Worksheet time: 1hrs 8mins
Name
Class
Date
1.
Video marketing was also part of ...
a)
Web 1.0
b)
Web 2.0
c)
Web 3.0
d)
Web 4.0
2.
What does the AIDA model stand for?
a)
Attention, Interest, Direction, Action
b)
Awareness, Interest, Desire, Action
c)
Awareness, Interest, Development, Arrangement
d)
Awareness, Intention, Direction, Action
3.
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
a)
Digital Advertising
b)
Search Engine Marketing
c)
Search Engine Optimisation
d)
Display Advertising
4.
The 4Cs include:
a)
Customer Solution, Cost, Convenience, Communication
b)
Cost, Convenience, Creativity, Communication
c)
Customer Solution, Cost, Collaboration, Communication
d)
Customer Solution, Cost, Collaboration, Convenience
5.
The AISAS model emphasizes a new feature of the …. on the Internet
a)
consumer's buying experience
b)
consumer's experience
c)
consumer's demand
d)
consumer's value
6.
What does the third letter in the AISAS model - "S" stand for?
a)
Search
b)
Share
c)
Search Engine
d)
Save
7.
USP must highlight the ….. for customers
a)
unique benefit
b)
unique profit
c)
unique satisfaction
d)
unique service
8.
Tangible items that have monetary value and satisfy one’s needs and wants are__________.
a)
services
b)
ideas
c)
concepts
d)
goods
9.
Intangible items that have monetary value and satisfy your needs and wants are_________.
a)
promotions
b)
selling
c)
services
d)
ideas
10.
…. is a marketing strategy designed to distinguish a company's products or service from the competition
a)
Product strategy
b)
Product differentiation
c)
Digital Marketing strategy
d)
Marketing strategy
11.
How many types of Product Differentiation?
a)
2
b)
3
c)
4
d)
5
12.
"Customers choose between products based on personal preference rather than an objective measurement" to describe …..
a)
Vertical Differentiation
b)
Horizontal Differentiation
c)
Mix Differentiation
d)
Cross Differentiation
13.
where there is investment to pay for visitors, reach or conversions through search, display ad networks or affiliate marketing
a)
Paid Media
b)
Owned Media
c)
Inbound Marketing
d)
Outbound Marketing
14.
Which group is Word-of-mouth belong to?
a)
Paid Media
b)
Owned Media
c)
Earned Media
d)
Digital Media
15.
Digital marketing strategy is essentially a channel marketing strategy and it needs to be integrated with other channels as part of …...
a)
Multichannel marketing
b)
Media marketing
c)
Social marketing
d)
Marketing plan
16.
SERP is stand for….
a)
Search engine results point
b)
Social media reach point
c)
Social media results page
d)
Search engine reach point
17.
AD rank is the best combined …. gets the best position.
a)
CPM bid x Quality score
b)
CPM bid + Quality score
c)
CPC bid x Quality score
d)
CPC bid + Quality score
18.
Which are Ads forms of Google Display Network? (Choose more than 1 answer)
a)
Native Ads
b)
Rich Media Ads
c)
Video Ads
d)
Search Ads
e)
Remarketing Ads
19.
On-page SEO involves …. (Choose more than 1 answer)
a)
Keywords optimization
b)
Social media
c)
Page Speed
d)
Link-Building
e)
Content Marketing
20.
Youtube, Vimeo, Tiktok is the popular …. Platforms
a)
Video Marketing
b)
Content Marketing
c)
SEM
d)
CRM
21.
Facebook advertising goals: (Choose more than 1 answer)
a)
Increase traffic
b)
Form Ads
c)
Drive interactions
d)
Increase Album, Songs click
e)
Increase ZOA awareness
22.
Automatically appears every 60 seconds as soon as a user opens the TikTok application and After 3 seconds, the screen will display a call-to-action button
a)
Brand takeover
b)
In-feed ads
c)
Brand Effect
d)
TOP view
23.
Emails are sent to customers and prospects from an organisation is Outbound marketing
a)
True
b)
False
24.
After registering through the website form, customers will receive useful information via email from owner's website. This is…
a)
Outbound email marketing
b)
Inbound email marketing
c)
Cold email campaign
d)
Third-party e-newsletter
25.
How many main parts does the content have?
a)
2
b)
3
c)
4
d)
5
26.
CRM is the acronym for…(one of digital marketing tools)
a)
Customer Reference Management
b)
Customer Reference Manager
c)
Customer Relationship Manager
d)
Customer Relationship Management
27.
One of the main role of CRM in Digital marketing
a)
Efficient Lead Management
b)
Increased Engagement
c)
Improved Keywords Ranking
d)
Gain visibility in search marketing
28.
Pinterest, Instagram, Facebook are example of ........
a)
Display Ads
b)
Podcasts
c)
Social Media Ads
d)
Video Ads
29.
Marketing can be understand as:
a)
Exceeding standards with exceptional performance
b)
Providing research and development expertise
c)
Organizing resources so that they can be efficient in achieving the firm's objectives
d)
The delivery of customer satisfaction at a profit
30.
A ...................... is a special saying made from a few words that helps identify the company or brand
a)
Slogan
b)
Big idea
c)
USP
d)
Brand Name
31.
A long-term, forward-looking approach to planning with the fundamental goal of achieving sustainable competitive advantage.
a)
Advertisement Activities
b)
Digital Marketing Plan
c)
Marketing Plan
d)
Marketing Strategy
32.
What is the internal influence on digital marketing strategy?
a)
Competitor strategies
b)
Business Objectives and strategy
c)
Emerging opportunities and threats
d)
Marketing structure
33.
Which metrics can be used as KPIs for the REACH phase (according to the RACE framework)?
a)
Unique visitors
b)
Bounce rate
c)
Conversion rate - CR
d)
Sales
34.
….is used to assess the suitability of objectives set to drive different strategies
a)
9Ms
b)
SMART
c)
RACE
d)
KPIs
35.
The flywheel model is a framework for a customer-centric Digital Marketing strategy, consisting of 3 phrases:…,… and …
a)
Attention, Engage, Desire
b)
Attract, Engage, Desire
c)
Attention, Engage, Delight
d)
Attract, Engage, Delight
36.
Communications channels with which companies interact directly with prospects and customers
a)
Customer touchpoints
b)
Customer journey
c)
Customer experience
d)
Customer reach
37.
Target customers in Digital Marketing Plan description is the.... description
a)
Demographic
b)
Psychographic
c)
Behaviors
d)
Customer touchpoints
e)
Customer journey
38.
Useful ways to show activities (tasks or events) displayed over time.
a)
Column chart
b)
RACE Framework
c)
Gantt chart
d)
Content strategy
39.
Used to assess the performance of a process and/or whether goals set are achieved
a)
KPIs
b)
Metrics
c)
Indicators
d)
SMART
40.
"An index that shows the correlation of a Brand's interaction volume compared to competitors in the same industry". Which metric is mentioned?
a)
Share of voice - SOV
b)
Audience Growth Rate
c)
Amplification rate
d)
Applause rate
41.
How is ROI (Return on Investment) calculated? (recipe)
a)
(Actual/ Plaining)*100
b)
(Revenue - Cost of investment)/Investment
c)
(Conversion rate / visitors) * 100
d)
Total campaign revenue / total campaign cost
42.
Which tools can help you measure keyword rankings?
a)
Mailchimp
b)
SEMRUSH
c)
Page Speed Insight
d)
Google ads
43.
EFFICIENCY definition is doing the right thing
a)
True
b)
False
44.
Which elements belong to the 9Ms when determining the resources of a marketing plan?
a)
Manpower
b)
Money
c)
Methods
d)
Moment
e)
Metrics
45.
Which form of Facebook advertising is this picture?
a)
Video Ads
b)
Carousel Ads
c)
Collection Ads
d)
Image Ads
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