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QUARTERLY REVIEW QUIZ

Total questions: 20

Worksheet time: 25mins

Name
Class
Date
1.

Determine what method of market segmentation. "Over 60 years of age."

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

2.

Determine what method of market segmentation. "I have three siblings, 2 boys and 1 girl"

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

3.

Determine what method of market segmentation. "I prefer to make purchases online rather than visiting physical stores."

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

4.

Determine what method of market segmentation. "I enjoy visiting locations that have a pleasing aesthetic ambiance or concept."

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

5.

Determine what method of market segmentation. " The majority of my clients belong to the middle class."

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

6.

Determine what method of market segmentation. " Most of my customers residing in Manila"

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

7.

Determine what method of market segmentation. " Do you think these clothes are acceptable in your culture? "

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

8.

Determine what method of market segmentation. The market is divided according to customers' behavioral patterns as they interact with a company

a)

Geographic

b)

Demographic

c)

Psychological

d)

Behavioral

9.

You are a manager at a busy restaurant, and a customer with a severe nut allergy informs you of their dietary restriction after placing an order. The customer asks you several questions regarding his/her concern.

a)

Output Requirement

b)

Service Requirement

c)

market Requirement

d)

class requirement

10.

You want to buy rubber shoes. These are the requirements that you consider before purchasing, quality, appearance, and price.

a)

Output Requirement

b)

Service Requirement

c)

market Requirement

d)

class requirement

11.

It refers to tangible things that can be seen. Characteristic or specifications that a customer expects to be fulfilled in the product.

(a)  

12.

It is the approximate number of sellers and buyers in a particular market.

(a)  

13.

Enumerate the steps to determine the market size.

(a)  

14.

These are internal to your company-things that you have some control over and change.

(a)  

15.

Theses are external things that are going on outside your company, in the larger market.

(a)  

16.

This include things like emerging competitors, change in regulatory law, and financial risks.

(a)  

17.

What key elements should a company consider when crafting a compelling value proposition for its product or service to effectively stand out in the market?

4 lines
18.

Essay: You are tasked with reviving the sales of a struggling e-commerce store. What strategies would you employ to revamp the store's image and offerings to make its value proposition more appealing to customers?

4 lines
19.

Essay: You're launching an e-commerce store specializing in handmade jewelry. How would you develop a unique selling proposition that sets your store apart from competitors in the online jewelry market?

4 lines
20.

Essay: You work at a travel agency, and there are many other travel agencies in your town. What makes your agency unique, and how can you let people know about it?

4 lines