True or False: The Marketing Mix is also called the Four P's.

A target market can be described as the

Identifying your target market makes it easier and more cost effective to ______.

Items that don’t wear out quickly; they last a long time (i.e. three years as a rule of thumb), like trains, planes and cars, TVs, smartphones, and soccer balls.

Items that are quickly consumed; they only last a short period of time, like fast food, coffee, shampoo, and deodorant.

Informing potential customers that a product or service exists, and the results they should expect from using it

One in which businesses are privately owned and run by people rather than the government.

Help sustain a business’ operations, and enable it to grow, and pursue its mission and achieve its vision

A company intends to analyze and identify the needs and wants of customers, build products, solutions, and strategies to satisfy those needs and wants, better and more effectively than its competitors, and to achieve the goals of the organization itself.

The enterprise of pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and for the benefit of society as a whole.

What are the four (4) Ps?