Significant training and educational skills and qualifications are required, but employees will be more highly compensated

A form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

Which of the following is NOT a traditional marketing mix applied to services?

Services are often intangible, difficult to visualize and understand, and customers may be involved in co-creation

Marketing can be viewed as:

Define as the services directed at people's mind

Focus on quality and customer satisfaction is a factors stimulating transformation of the service economy under....

Ownership is a payment made for using or accessing something – usually for a defined period of time – instead of buying it outright

Manufacturing firms are reformulating and enhancing existing added-value services to market them as stand-alone core products

Services are a form of rental (not ownership). They are performances that bring about a expected outcome.

Product, Place & Time, Price, Promotion & Education, Process, Physical Environment, People is also called as...

Services are different from goods because they are perishable