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WorksheetsParcial 2 Gerencia de Mercadeo
Total questions: 25
Worksheet time: 2hrs 1mins
What is Market Segmentation?
A strategy for selling products to everyone in a single market.
Dividing a market into distinct groups with similar needs, characteristics, or behaviors.
Selling products only in a single location.
Targeting only high-income consumers.
What is Geographic Segmentation?
Segmenting the market based on age and gender.
Dividing the market based on geographic location or factors.
Creating sub-brands for a product.
Targeting consumers who live in rural areas.
What is Demographic Segmentation?
Selling products to people of various ages.
Dividing the market based on income and education level.
Promoting products with colorful logos.
Targeting consumers who prefer online shopping.
What is Psychographic Segmentation?
Segmenting the market based on population size.
Dividing the market based on personality traits and lifestyles.
Promoting products with emotional advertisements.
Targeting consumers who like science fiction.
What is Brand Stretching?
Expanding a brand by adding more features.
Stretching the logo of a brand.
Extending a well-known brand to new product categories.
Selling products under a new brand name.
What is a good example of Brand Stretching?
Coca-Cola changing its logo.
McDonald's offering a new breakfast menu.
Apple launching a line of luxury watches.
Nike partnering with a local charity for a fundraiser.
What is Product Placement?
Placing products in random locations within a store.
A strategy to promote products through social media.
Integrating products into movies or TV shows.
Stacking products in a neat display.
What is a good example of Product Placement?
A commercial showcasing a new car model.
A social media influencer promoting a skincare product.
A logo on a t-shirt worn by a character in a movie.
An advertisement for a supermarket chain.
What is Product Endorsement?
Promoting a product through repetition.
Getting celebrities or experts to recommend a product.
Selling products at discounted prices.
Encouraging consumers to try a product.
What is Bandwagon Marketing Strategy?
Promoting products in a solo manner.
Encouraging consumers to join a popular trend.
Targeting specific niche markets.
Selling products only during specific seasons.
What is a good example of Bandwagon Marketing Strategy?
A car ad highlighting its eco-friendly features.
A cosmetics brand promoting its organic ingredients.
A clothing store advertising limited-time discounts.
A cereal brand using the slogan "Join the millions who love it."
What is Beautiful People Marketing Strategy?
Using attractive models in advertisements to create an emotional connection.
Promoting products only to attractive individuals.
Targeting consumers who prefer luxurious goods.
Focusing on the benefits of the product.
What is a good example of Beautiful People Marketing Strategy?
A fast-food restaurant showcasing their diverse menu.
A perfume brand featuring famous actors in their ads.
A software company emphasizing its user-friendly interface.
A travel agency promoting exotic destinations.
What is Card Stacking Marketing Strategy?
Promoting products in a neat, organized stack.
Highlighting only the positive features of a product and ignoring the negatives.
Encouraging consumers to play card games.
Targeting consumers who are collectors of cards.
What is a good example of Card Stacking Marketing Strategy?
An advertisement for a fitness supplement listing its benefits and side effects.
A car manufacturer's brochure highlighting its safety features.
A soda brand emphasizing the fun and taste but not the sugar content.
A tech company comparing its product's features with a competitor's.
What is Transfer Marketing Strategy?
Transferring product ownership to consumers.
Conveying positive qualities or associations from one thing to another.
Encouraging consumers to switch brands.
Selling products related to transportation.
What is a good example of Transfer Marketing Strategy?
A celebrity endorsing a charity organization.
A fast-food restaurant featuring a family in their ads.
An electronics company focusing on product specifications.
A bank emphasizing its low-interest rates.
What is Glittering Generalities Marketing Strategy?
Promoting products with shiny packaging.
Using vague, emotionally appealing words or phrases to create a positive image.
Selling products that are universally loved.
Targeting consumers who like glamorous items.
What is a good example of Glittering Generalities Marketing Strategy?
A toothpaste ad claiming it's "the best toothpaste in the world."
A car commercial highlighting its fuel efficiency.
A phone company promoting its durability.
A shoe brand advertising its wide range of sizes.
What is Emotional Appeal Marketing Strategy?
Promoting products with dramatic music.
Appealing to consumers' emotions to create a connection with the product.
Selling products with high emotional value.
Targeting consumers who are emotionally distant.
What is a good example of Emotional Appeal Marketing Strategy?
A software company showcasing its advanced technology.
A coffee brand emphasizing its fair trade practices.
A charity using heartwarming stories of those they've helped.
An insurance company advertising its low premiums.
What is Repetition Marketing Strategy?
Repeating the same advertising message multiple times.
Promoting products through rhythmic slogans.
Selling products that need to be used repeatedly.
Targeting consumers who have a good memory.
What is a good example of Repetition Marketing Strategy?
A car dealership offering free test drives.
A phone manufacturer launching a new model each year.
A fashion brand focusing on sustainable materials.
A travel agency providing travel guides.
What is Black and White Fallacy Marketing Strategy?
Promoting products using only black and white colors.
Presenting only two extreme options, ignoring the middle ground.
Selling products that are either very cheap or very expensive.
Targeting consumers who prefer monochromatic items.
What is a good example of Black and White Fallacy Marketing Strategy?
A restaurant promoting its vegetarian and gluten-free options.
An energy drink advertisement claiming it's the only way to boost energy.
A home improvement store offering a variety of paint colors.
A clothing brand highlighting its diverse clothing sizes.
