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VisData Messaging

Total questions: 11

Worksheet time: 5mins

Name
Class
Date
1.

What does the Aida Model stand for?

a)

Attention, Interest, Desire, Action

b)

Attention, Information, Desire, Action

c)

Attention, Interest, Design, Action

d)

Attention, Intent, Desire, Advocacy

2.

X (Twitter) has a maximum of (a)   characters

3.

What is the focus on incorporating a CTA?​

​ ​

​ (a)  

Choose from the below words
To encourage people to take an action
To discourage people from taking an action
To confuse people about what action to take
4.

What form of marketing is the Don’t be a din! campaigning?

​ ​

a)

Both

b)
Ethical marketing
c)

Rational Marketing

5.

Where would you find the Align Panel?

6.

What is the message of the 'Don't be a din' campaign?

a)

Put your rubbish in the bin

b)

All of the above

c)

Recycle at home

d)

Keep the city clean

7.

What is the purpose of the mind map exercise?

a)

To plan a message campaign

b)

To brainstorm associations

c)

All of the above

d)

To generate visual ideas

8.

Why are you encouraged to complete the Canva playlist viewing confirmation?

a)

So that all students are on the same page and makes Kev's live easier

b)

So that all students are on different pages and makes Kev's live more challenging

c)

I have no idea and haven't read the instructions

9.

Where should students upload their A1 designs for formative feedback?

a)

A1 Formative Feedback Dropbox

b)

Moodle Dropbox

c)

Google Chat Space

d)

Canva Classroom

10.

Match the following Adobe Indesign Tools with their name

a)

1.

Rectangle Frame Tool

b)

2.

Eyedropper Tool

c)

3.

Gradient Swatch Tool

d)

4.

Type Tool

e)

5.

Ellipse Tool

11.

To add an image​ to Adobe InDesign, you must use the shortcut (a)   ​ or select ​ (b)   ​

Choose from the below words
CTRL+D/CMD+D
File - Place
CTRL+P/CMD+P
File-Insert
File-add
CTR+I/CMD+I