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WorksheetsREM312 TUTORIAL WEEK 6&7
Total questions: 10
Worksheet time: 50mins
The best definition of Marketing given by Philip Kotler is
Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.
Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.
None of the above
Marketing is a process which aims at
selling product
profitability
satisfy customer needs
products and services
The _______ consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful relationships with its target customers.
Marketing system
Marketing environment
Marketing network
Which of the following is a force that does NOT affect the Microenvironment?
Economic stability
The intermediaries
Customers
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of_____
The Microenvironment
The Macroenvironment
The changing age structure population is refer to
Natural Environment
Demographic Environment
Political Environment
Internal environment includes Top management, human resource, finance, R&D, purchasing, production performance, accounting are refer to _______
The Company
The Competitors
Maisara works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Maisara works for is a __________.
The Intermediaries
The competitors
The publics
Consumer's desire and willingness to pay a price for a specific good or service
Strategy
Demand
Values
MARKET: where the products and services are being offered and open towards buyer. Which of the following is NOT the example of market place?
Mudah.my
Google Form
Lazada/Shopee
TikTok Shop
