A story idea which someone presents to an editor or reporter of a media outlet is called?

Which of the following is not a component of the promotional mix?

True/False: Public relations is the act of creating and maintaining a positive image for a person, business, or organization.

Advil had an issue with small pieces of plastic being found in their bottles which lead to many people falling ill. When a representative from an organization answers questions to many members of the press during a forum regarding this issue what is this called?

The coordinated effort to handle all the effects of unfavorable publicity or another unexpected unfavorable event is called?

What is the difference between advertising and public relations?

There are three steps to which a PR professional should handle a crisis, which one is NOT one of those steps?

Also called news release - informative pieces put together on behalf of a company or product and distributed to television and radio news stations.

This is the unpaid communication techniques (tools) designed to gain public interest.

All of the following are print media EXCEPT:

Many people state that Taylor Swift and Travis Kelce relationship is just for attention. What is it called when people staged an event which is designed to attract the public's attention?

PR can help a business by

How a business is perceived by the world and it's customers is called

Which one is NOT a Major Public Relations Tool?

Niyah went on Instagram and complained of the bugs in a restaurant, which lead to the restaurant being shut down until they got the bugs under control, what is this called?

How does negative publicity affect a business?

The spread of information about a product, service or brand using social media