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WorksheetsSOCMED QUIZ
Total questions: 10
Worksheet time: 8mins
SOSTAC. C is referring to _______
CAT
CONTROL
CONVERSION
CATERPILLAR
________ - site stickiness and visit duration.
SELL
SERVE
SIZZLE
SPEAK
____________ means that every customer to a communication should be followed up by a series of relevant communications.
RIGHT TOUCHING
LEFT TOUCHING
NO TOUCHING
RIGHT CONVERSION
A combination of communication should be done to encourage customers that have abandon their shopping cart. Which of the below right touching checklist suit this statement.
Getting the frequency right
Reducing online attrition
Getting the offer right.
Getting the channel right.
__________ in digital marketing, the contact with the brand is initiated by the customers.
Engagement mechanism
Push mechanism
Pull mechanism
Syndication mechanism
Representation. New distribution model. Which of the below "P" is referring to this 2 factors.
Price
Product
Promotion
Place
In the 1st "P" which product - what is the most important element to have?
Adding digital value to the product
Selecting the correct price mechanism
Choosing the best place to sell the product
Give BIG discounts!!
If a company chooses a promotional mix of merchandising, which of the below is the BEST way to execute it?
Do interactive display ads
Web site design
Opt-in email
Photographs of real packaging
Which of the below is NOT part of the 6 key promotion issues?
Creativity
Interaction
Resourcing
Promoters
Which of the below is NOT the reason people come back to your site?
High-quality content
Slow to moderate download
Frequently updated content
Ease of use
