Public Relations is distributed by external forces or the public, while publicity is controlled internally by the company.

According to the Agenda Setting theory, mass media are not very skilled at telling the public what to think, but they are quite successful at telling the public what to think about.

In Social Exchange theory, people attempt to lessen the cost and maximize the rewards, and then base the likeliness of developing a relationship with someone one the perceived possible outcomes.

Since communication is an integrated process, systems must continually adjust to maintain equilibrium or balance between the message sender and receiver.

Agenda Setting Theory states that mass media determines the issues that the public views rather than those that concern the public

The Systems theory introduces two types of systems: A closed system which has impermeable boundaries so it can exchange information with environments, and an open system that exchanges
inputs and outputs through boundaries that are permeable.

The proponent/s of Agenda Setting theory

The proponent/s of Diffusion theory

The proponent/s of Social Exchange theory

The proponent/s of Situational theory of Publics

The proponent/s of Systems theory

The proponent/s of Uses and Gratifications theory

The proponent/s of Laswell's Model

This theory suggests that media (purposely or not) set the agenda for public debate and discussion

This theory states that there are five (5) steps individuals go through in adopting a new product/service.

This theory states that large groups of people can be divided into 4 publics based on their recognition and involvement about an organization or issue.

This theory states that all environment systems belong to a higher-order supra system with smaller subsystems each separated by boundaries needing communication structures.

This theory relies on the concept of exchanging rewards and costs to assess values of results from various situations for an individual

This theory posits that by using media, the wants and needs of people are being fulfilled.

According to the Diffusion theory, what is the last step in adopting new ideas/products?

In Diffusion theory, the Adoption stage can be reached through?

In Laswell's Model, this is considered the message disseminator that controls the message and how they want the message to be perceives

In Laswell's Model, an example of this aspect would be: Using newspapers to cater to elderly consumers, and using social media to cater to Gen Z consumers.

In Laswell's Model, the audience can vary from different demographics, and all have varying responses to the message.

In Laswell's Model, this refers to the impact or the aftermath of the message.

In Laswell's Model, this aspect uses communication to gather information from those around you in your environment. An example of this is news outlets going out to the field to obtain information, and once that information is reported, people use it to make decisions or opinions.

In Laswell's Model, this communication function allows people to analyze and interpret the message and weigh its pros and cons to present individual views.

In Laswell's Model, this communication function allows the spreading of information or socialization. It posits that media as an educator provides information to the public so that they can shape opinions.

The following are variables that determine a person's public EXCEPT: (choose 2)

The communication tradition that explains the Systems theory is?

In Systems theory, the ultimate goal of any system is?

In Systems theory, it is the indication of an organization's sensitivity to environments.

(Clue: BoA's song)

A type of need where people use media to get knowledge, information, or data.

A type of need that focuses on one's emotions, pleasures, or moods.

E.g. People get emotional while watching a sad movie like Hachiko: A Dog's Tale.

A type of need that focuses on letting people socialize in social media.

A type of need that uses media as a mechanism to escape the real world or to de-stress.

E.g. Tiktok mindless scrolling, Netflix and chill

A type of need that reassures status and credibility.

E.g. Spending time to know trendy products so that they can change their lifestyle and fit in with the majority of their group.