Select ALL that apply: which of these are a part of the 7Ps in marketing?

Mary has been selected to be on the NEXT social media campaign. The manager asked her to analyze the company's EXISTING social media presence and the current sentiment across all platforms. Which stage of the campaign does this work occur?

Which of these is communication that is inbound and outbound between businesses such as partners, distributors, etc.?

Grouping employees together based on factors like geography, product lines, or demographics is what type of arrangement?

Susan is new to the social media team. She is confused when they start talking about developing a PERSONA. Which of the following would help her understand this term?

A social media campaign is different from a company's day-to-day activity on a social media platform?

Sally has been asked to provide a list of social media platforms that support persistent content. How will she define persistence?

Which of these is an inbound communication that is from the customer to the business?

The company's slogan answers the question, "what are the organization's long-term goals?"

Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

Which of these social media strategies includes several platforms typically to reach a single, common goal?

Which of these is reacting to data about a large group of people and making changes in real-time? For example: an app for a theme park wait times

Which of these is the best two-way communication for word-of-mouth advertising?

In which of these structures are employees equal and are empowered to make decisions?

Which of these is grouped based on how they act and what they want?

Which of these is campaign example?

Which of these social media strategies defines how a company will use social media overall internally and externally?

Sam just finished evaluating the last social media campaign team's performance. He learned that too many deadlines were missed because of confusion on who did what. Which of the following is a best practice Sam can use to help the next team improve in this area?

Which of these is the MAJORITY of business engagement on social media?

Crowdsourcing refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

To increase awareness, Paul wants to increase the company's product visibility and engagement on social media platforms. What strategy can he use to achieve this?

Which of these target audiences only consumes one of the three traits?

A social media campaign is a coordinated effort on one or more social sites to achieve a goal in a length of time?

The team is reviewing the social media campaign before it kicks off. To be an effective campaign, what must it support?

Brandjacking occurs when unauthorized users use your name, or brand to create social profiles without your knowledge

Monica is kicking off the planning for the next campaign with the question "WHY are we doing this campaign?" What will the answer to this question create?

Which of these is grouped based on their personal attributes like age, gender, or income level?

Which of these target audiences needs your product, can afford it, and is interested in receiving future information?

Which of these is an example of a Call to Action?

Which of these is NOT an example of physical evidence?

A shoe manufacturer specializes in running shoes. The leadership wants to expand their social media marketing to increase sales. They recruit a popular runner who has a strong following to post content on the company's shoes. What type of user is this?

A social media campaign is different from a company's day-to-day activity on a social media platform?

Which of these arrangements is a combination of both functional and divisional groupings?

An expensive children's online clothing store is planning their Spring social media campaign. The goal is to increase the number of followers by 15%. What type of content should the campaign focus on?

A large animal park asks that visitors download their social media app and keep it open while in the park. They also ask that the app be allowed to access their geolocation data. They explain that the benefits are many. The visitor will receive alerts on long wait lines. What is this method for creating a good customer experience called?

The social media team groups social media audiences by county. This helps the team understand what is most important to different groups. What is this type of grouping called?

The mission statement defines why the company exists and its purpose

A large beverage company changed their mascot after 20 years. The new mascot reflects the values of the younger generation. Their goal is to improve engagement with young adults. What did they redevelop to boost brand recognition?

Tami owns a small spa salon. She would like to promote the business on social media. She read some blogs to learn how to have a successful campaign. As a result, she plans to focus on females who need hair colored, can afford it and like natural solutions. What type of campaign is she launching?