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WorksheetsYee Kai MKT A+
Total questions: 28
Worksheet time: 1hrs 24mins
Unlike experimentation, in observation:
a. Multiple factors are systematically varied
b. Follow-up surveys are used as part of the research project
c. None of the choices are correct
d. Actual situations are commonly used
What is a moral dilemma in analytics?
a. Analyzing data slowly
b. Not interpreting data
c. Falsifying data
d. Preserving user privacy
Which type of analysis is used to determine the optimal pricing strategy?
a. Price sensitivity analysis
b. Conjoint analysis
c. A/B testing
d. Regression analysis
Is ethical behavior necessary in analytics?
a. No
b. Yes
c. Depends on the organization
d. Depends on the industry
Which type of analysis is used to determine the most profitable customer segments?
a. Psychographic analysis
b. Behavioral analysis
c. Demographic analysis
d. Geographic analysis
What is the primary objective of marketing analytics?
a. To increase brand awareness
b. To optimize marketing effort
c. To reduce advertising cost
d. To improve sales
Can analytics be unbiased?
a. Yes
b. Depends on the analyst
c. Sometimes
d. No
Which measures the company's ability to leverage competitive advantage and product or service progress?
a. Development metrics
b. Support metrics
c. Digital marketing metrics
d. Strategic metrics
Which of these is the most popular form of conjoint analysis?
a. Menu-based
b. Choice-based
c. Adaptive choice
d. Full profile
The problem with marketing mix modelling (4P model) is that...
a. The model is complex
b. It focuses on only digital media
c. The idea that companies should meet consumers in different ways.
d. It only looks at relationships with existing media
Which type of analysis is used to identify patterns and trends in customer behavior?
a. Cohort analysis
b. Regression analysis
c. Correlation analysis
d. Cluster analysis
Data Analysis is a process of:
a. Transforming data
b. Cleaning data
c. Inspecting data
d. All of the above
What is the standard language for relational database systems?
a. NOSQL
b. R
c. SQL
d. Python
Which of the following is a metric used to measure customer loyalty?
a. Customer retention rate
b. All of the above
c. Net promoter score (NPS)
d. Customer lifetime value
Food4Less is a known brand, but many people do not visit its stores because they don’t see it as a viable option for some types of food items that are readily available at Trader Joes. What does this infer about the brand metrics for Food4Less?
a. Good breadth but less depth
b. Good depth but less breadth
c. Good recall but less depth
d. Good breadth, recall, and depth
Which is not a data collection method?
a. Interview
b. Web scraping
c. Likert Scale
d. Survey
Independent market research firm has been hired to conduct a study in conjunction with a trademark infringement case.
a. Judgemental sampling
b. Snowball sampling
c. Convenience sampling
d. Stratified sampling
_________can be used to assess the effectiveness of your marketing strategies and tactics.
a. Client development tactics
b. Business development plan
c. Sales Forecast
d. Marketing Metrics
Identify one function below that a relational database has an advantage over a non-relational database?
a. Update information
b. Join queries
c. Delete information
d. Retrieve information
Which of the following is a metric used to measure the success of an SEO campaign?
a. Bounce rate
b. Keyword ranking
c. All of the above
d. Traffic volume
Which of the following BEST defines return on marketing investment?
a. Difference of revenue from marketing and marketing spending divided by marketing spending
b. Revenue from marketing multiplied by marketing spending divided by contribution margin
c. Revenue from marketing multiplied by the contribution margin divided by marketing spending
d. Difference of revenue from marketing and marketing spending
Which of the following best describes the importance of keywords as part of SEO?
a. They need to be representative of the business as a whole
b. They are a random set of words which can mean anything
c. They need to be specific to the needs of customers who are searching online
d. They are a set of general words which are searchable by potential customers
What is the MAIN idea behind conjoint analysis?
a. Ignoring pricing strategies
b. Building social media audiences
c. Establishing manufacturing techniques
d. Understanding consumer preferences
Which of the following is a metric used to measure the effectiveness of a mobile app marketing campaign?
App installs
App ratings
App engagement
All of the above
The method of examining data that has been grouped according to similarities and dissimilarities is known as.
decision tree analysis
market basket analysis
cluster analysis
grouping analysis
What analysis is used to look for combinations of items purchased together?
market data analysis
market basket analysis
relationship data analysis
marketing data analysis
Which of the following is NOT a challenge of Sentiment Analysis?
Monitoring thousands of comments on social media
Subjective assessment of sentiments
Staff-intensive and error-prone
Multitudes of different data types
A good moderator of a focus group should handle "Superfluous Story Tellers" by:
actively encourage and elicit the opinions of others
steer the discussion back on course
address the cause: uncomfortable, unsure, need time
remind all participants to be respectful and not personally direct feelings
