WorksheetsChapter 5
Total questions: 28
Worksheet time: 14mins
Companies sell primarily to consumers
Business to consumer
Business to business
Target market
Market segmentation
Companies sell primarily to businesses
Business to consumer
Business to business
Target market
Market segmentation
Specific group of customers at which a company aims its goods and services
Business to consumer
Business to business
Target market
Market segmentation
Dividing large market into smaller groups
Business to consumer
Business to business
Target market
Market segmentation
A smaller group of people with similar characteristics or needs
Market segment
Mass market
Geographic segmentation
Demographics
Entire large market of potential customers without segmentation
Market segment
Mass market
Geographic segmentation
Demographics
Involves dividing a market based on where customers live
Market segment
Mass market
Geographic segmentation
Demographics
Age, gender, and income
Market segment
Mass market
Geographic segmentation
Demographics
Dividing the market based on customer characteristics
Demographic segmentation
Census
Psychographic segmentation
Behavioral segmentation
Count of population
Demographic segmentation
Census
Psychographic segmentation
Behavioral segmentation
dividing market based on lifestyle choices
Demographic segmentation
Census
Psychographic segmentation
Behavioral segmentation
dividing the market based on relationship between customers and goods or services
Demographic segmentation
Census
Psychographic segmentation
Behavioral segmentation
how often a customer buys or uses product
Usage rate
Buying status
Customer profile
target market
when a customer will buy a product
Usage rate
Buying status
Customer profile
target market
detailed description of target market audience
Usage rate
Buying status
Customer profile
target market
gathering and analyzing info about a business
Market research
Marketing info system
Database
Secondary data
collecting, analyzing and reporting marketing research info, usually through technology
Market research
Marketing info system
Database
Secondary data
collection of data that is organized
Market research
Marketing info system
Database
Secondary data
info that already exist
Market research
Marketing info system
Database
Secondary data
info collected by you or your organization
Primary data
Sample size
qualitative data
quantitative data
number of people in group that data is collected from
Primary data
Sample size
qualitative data
quantitative data
data about what people think about a topic
Primary data
Sample size
qualitative data
quantitative data
facts and figures which can help draw conclusions
Primary data
Sample size
qualitative data
quantitative data
statement that can be tested and proved true or false
hypothesis
research plan
data analysis
data mining
specific plan for testing hypothesis
hypothesis
research plan
data analysis
data mining
studying raw data to find patterns and make graphs
hypothesis
research plan
data analysis
data mining
searching through large amounts of computerized data to find patternes
hypothesis
research plan
data analysis
data mining
mathematical technique for analyzing data
hypothesis
research plan
data analysis
statistical analysis
