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WorksheetsMinigame with Dahlia <3
Total questions: 10
Worksheet time: 2mins
Three key points-of-difference for a brand
Desirability-Deliverability- Consistency
Desirability-Deliverability-Constancy
Desirability-Deliverability-Differentiation
Desirability-Deliverability-Freakishness
...... on the other hand, are not necessarily unique to the brand but may in fact be shared with other brands
Points-of-parity
Point-of-delivery
Points-of-difference
Point-of-departure
Three types of Points-of-Parity Associations
Category
Competitive
Clarity
Competitive
Convenient
Community
Competitive
Context
Clarity
Category
Competitive
Correlational
Well-known, noteworthy brands in a category can also used as .........
Tagline
Packaging
Exemplars
Slogan
........ divides the market into distinct groups of homogeneous consumers having similar needs and consumer behavior
Market segmentation
Market targeting
Positioning
Marketing strategy
When a competitor challenges an existing POD or attempts to overcome POP, there are three main options for target brand
Do everything
Go on the defensive
Go on the offensive
Do nothing
Go on the defensive
Go on the offensive
Do everything
Go on the offensive
Go on the negotiation
Do nothing
Go on the defensive
Go on the negotiation
Desirability is determined from the consumer’s ............
Purchase power
Demand
Emotion
Point-of-view
Differentiation is determined relative to the ...........
Competitors
Partners
Government
Suppliers
.......... are those associations designed to negate competitors’ points-of-difference.
Competitive points of parity
Correlational points of parity
Category points of parity
All answers are wrong
A number of criteria have been offered to guide segmentation and target market decisions, such as the following EXCEPT:
Identifiability
Accessibility
Reliability
Responsiveness
