• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

This is an example of . . .

• "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

This is an example of . . .

• "The data is perfectly clear: This investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• This is an example of . . .

"Ladies and gentlemen of the jury: We have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery, but we also have video of the suspect breaking in. The case could not be more open and shut."

This is an example of . . .

• "I'm not just invested in this community — I love every building, every business, every hard-working member of this town."

• This is an example of . . .

• "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition make me the ideal candidate for your mayor."

• This is an example of . . .

• "There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

This is an example of . . .