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Chapter 5 Vocabulary Review

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Retweet (RT)

a)

An app you can use to capture high-quality time-lapse videos, even while in motion

b)

A large picture at top of your profile that you can use to feature products, run promotions, or highlight company news

c)

Sharing another user's tweet with your followers

d)

I don't know

2.

Snapchatter

a)

Sharing another user's tweet with your followers

b)

A person or company that is posting or viewing content on Snapchat

c)

An app you can use to create videos that turn everyday moments into something surprising and fun

d)

I don't know

3.

Social Signals

a)

When your social content is shared or you see an increase in traffic on your Website due to social media activities

b)

A person or company that is posting or viewing content on Snapchat

c)

An important tweet that is stuck at the top of your timeline

d)

I don't know

4.

Direct Message

a)

Sharing another user's tweet with your followers

b)

When your social content is shared or you see an increase in traffic

c)

A private Twitter message between people who follow each other

d)

A unique identifier that is displayed under your Twitter name

5.

Layout

a)

A person or company that is posting or viewing content on Snapchat

b)

Sharing another user's tweet with your followers

c)

An app you can use to combine multiple photos into a single image

d)

I don't know

6.

@Username

a)

A unique identifier that is displayed under your Twitter name

b)

A large picture at the top of your profile that you can use to feature products, run promotions, or highlight company news

c)

A private Twitter message

d)

I don't know

7.

Header Image

a)

An important tweet that is stuck at the top of your timeline

b)

A social media platform for nurses and nursing students

c)

A large picture at the top of your profile that you can use to feature products, run promotions, or highlight company news

d)

I don't know

8.

Pinned Tweet

a)

When your social content is shared or you see an increase in traffic on your Website due to social media activities

b)

An important tweet that is stuck at the top of your timeline

c)

A large picture at the top of your profile that you can use to feature products

d)

I don't know

9.

Hyperlapse

a)

A social media platform for a specific industry

b)

An app you can use to capture high-quality time-lapse videos, even while in motion

c)

Photos and videos that are posted on Snapchat

d)

I don't know

10.

Industry Platform

a)

A private Twitter message between people who follow each other

b)

A social media platform that is for a specific niche

c)

A unique identifier that is displayed under your Twitter name

d)

I don't know

11.

Boomerang

a)

An app you can use to create videos that turn everyday moments into something surprising and fun

b)

An important tweet that is stuck at the top of your timeline

c)

A person or company that is posting or viewing content on Snapchat

d)

I don't know

12.

Metrics

a)

Any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal

b)

Words, phrases, or hashtags used to retrieve information on social media platforms

c)

Integration of entertainment or competition into social media sites or activities to drive participation

13.

Qualitative Metrics

a)

A workflow where each piece of content is assigned a status depending on where it is in the creation process

b)

A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time

c)

Measurements that are based on observations

d)

Measurements that are based off of numbers

14.

Keyword

a)

Words, phrases, or hashtags used to retrieve information on social media platforms

b)

The emotions and motivations that are the part of the game experience that leads the user to perform an action

c)

A series of phases that a target persona or audience member goes through when interacting with a company on social media

15.

Profile Placeholder

a)

When unauthorized users use your company name, brand, or product name

b)

A profile on a social media site containing basic information about a company, holding the name until the company becomes active on the site

c)

Developing services around a main product or service to help consumers save time and take care of other issues more efficiently

d)

A single fictitious user that represents a group of real-world users on a social media site