Company A wants to double the number of influencers that it uses on social media. They have a long list of possible candidates but need to shorten it by one-third to keep it manageable. What strategy should they use to finalize their list?

Company A wants to use social media as a customer service tool. Which two platforms make it easy to provide this type of customer service?

A small company just formed a social media team. They will launch social media marketing strategies in six months. Which of the following should be a key consideration when choosing the platforms to use?

Samantha wants to get the 90% described in Jakob Nielsen's 90-9-1 rule to engage with the next social media campaign. She plans to offer 50% of one item under $100 to those that click through to the ecommerce website and create an account. What best describes the 90% of the online community?

Bonnie owns a photography business. She would like to do some social media marketing to increase sales. Which platforms would be best to choose from?

Company A has asked Marta to review the social media campaign that just wrapped up. She was disappointed to find that only about 9% of the followers engaged somewhat with the posts. Bill reminds her that 90% of online communities are lurkers, 9% sometimes participate and 1% is very active. He suggested she come up with a strategy to combat this 90-9-1 rule. Which of the following would be an effective tactic for Marta to use?

A local store that sells extreme sports equipment uses social media to promote their store. Recently some posts received some negative and untrue comments. How should the store deal with these rumors or criticism on social media?

A real estate company has one employee moderate the social media accounts. She recently left for another job. What should the company do until a new moderator is hired?

Ralph owns a bee farm and wants to build an online community around the topic of honeybees. He has chosen the software to use and has moved onto the next step of the process, which is grow to the community. Which strategy should Ralph use to help with this step?

An outdoor amusement park wants to expand their social media presence. They have been using Facebook and now want to add a platform that offers photo filters. Which of the following platforms would work best for the park?

Monica has a small business teaching basic art skills. She wants to create video tutorials and make money through ads. What platform should she use?

The social media team of a large company is ready to launch a community service initiative to fund and lead the building effort for a new playground at the city park. The goal is to get the community involved in the project. The city mayor suggested using amplification. Which of the following describes this?

The social media team is looking for ways to encourage the company's followers to use their voice and feel like they are a part of the bigger picture. Which of the following would help them achieve that?

A jewelry company has recently decided to promote their products on social media. Their persona is a working PROFESSIONAL who receives a high income. Which of the following social media platforms audience meets these criteria?