WorksheetsThe Marketing Mix
Total questions: 10
Worksheet time: 5mins
The Four Ps of the Marketing Mix are: Product, Price, People, and Performance
True
False
Define Price
The amount a product costs
Where the product is sold
Increasing the popularity of a product
What the company is selling
Define Product
Where the product is sold
What the company is selling
The amount a product costs
Increasing the popularity of a product
Define Promotion
What the company is selling
Where the product is sold
The amount a product costs
Increasing the popularity of a product
Define Place
The amount a product costs
Increasing the popularity of a product
Where the product is sold
What the company is selling
What percentage of companies use the marketing mix?
43%
25%
100%
86%
Define the Marketing Mix
A set of actions and tactics that a company uses to promote its product
A study to identify its internal strengths and weaknesses
The systematic gathering, recording, and analysis of data about an issue relating to a product or market
A group of customers which a business aims its marketing efforts at
Why do companies use marketing mix
Because their mom said so
They don't
It is a useful way to expand their business
To gain knowledge about their company.
Companies use the Marketing Mix to generate revenue
True
False
The Marketing Mix is a single step process
False
True
