Worksheets2. Research Methods
Total questions: 87
Worksheet time: 44mins
An investigation looking for a causal relationship in which an IV is manipulated and is expected to be responsible for changes in the DV.
Experiment
Laboratory Experiment
Field Experiment
The independent variable is manipulated by the researcher. It takes place in a controlled setting.
Experiment
Laboratory Experiment
Field Experiment
The independent variable is manipulated by the researcher. Takes place in a real-life setting.
Experiment
Laboratory Experiment
Field Experiment
Participants give a degree of consent, but not necessarily informed. The right to withdraw is often given.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
Procedures involve standardized instructions and procedures, giving consistency.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
A high level of control allows cause and effect to be shown.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
Artificial conditions (setting and task) can produce unnatural behavior, lowering ecological validity.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
Features of the environment may reveal the aim, leading participants to act in a way they feel the researcher wants them to (demand characteristics).
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
There may be deception of the aim of the study to ensure validity.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
Participants do not know they are taking part, so they are less likely to show demand characteristics.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
There is high ecological validity as participants are in their everyday environment.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
Participants often do not know they are taking part so this removes their right to withdraw and means debriefing is often impossible.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
There is less control over extraneous variables, making research difficult to replicate.
Strength of Laboratory Experiment
Strength of Field Experiment
Weakness of Laboratory Experiment
Weakness of Field Experiment
Allow participants to respond to questions about their beliefs and opinion, and discuss their behaviors.
Self-report
Questionnaire
Interview
Participants answer written questions on paper or online, which can include both open and closed questions.
Self-report
Questionnaire
Interview
Researchers question participants face-to-face or over the telephone and can ask both open and closed questions. May be structured, semi-structured or unstructured.
Self-report
Questionnaire
Interview
Researchers can gather large amounts of data relatively quickly.
General Strength of Questionnaires
General Strength of Interviews
General Weakness of Questionnaires
General Weakness of Interviews
Participants may be less willing to elaborate on their answers when writing.
General Strength of Questionnaires
General Strength of Interviews
General Weakness of Questionnaires
General Weakness of Interviews
May be high in validity if an observation is naturalistic and covert, as behavior should be natural.
General Strength of Questionnaires
General Strength of Interviews
General Weakness of Questionnaires
General Weakness of Interviews
May be low in validity as interpretation of behavior observed can be subjective.
General Strength of Questionnaires
General Strength of Interviews
General Weakness of Questionnaires
General Weakness of Interviews
Approaching face to face and asking them to complete there and then.
Paper and Pencil Questionnaire
Online Questionnaire
Open Questions Questionnaire
Closed Questions Questionnaire
Sending out email requests/online advertisements to complete online.
Paper and Pencil Questionnaire
Online Questionnaire
Open Questions Questionnaire
Closed Questions Questionnaire
Participants can express their opinion freely without predetermined responses (e.g. questions that begin with Why/Describe).
Paper and Pencil Questionnaire
Online Questionnaire
Open Questions Questionnaire
Closed Questions Questionnaire
Offer predetermined answers for the participants to choose from (e.g. Do you doodle while carrying out tasks? Yes/No).
Paper and Pencil Questionnaire
Online Questionnaire
Open Questions Questionnaire
Closed Questions Questionnaire
Lower costs.
Strength of Paper and Pencil Questionnaire
Strength of Online Questionnaire
Strength of Open Questions Questionnaire
Strength of Closed Questions Questionnaire
Access to a large group and easily completed/returned.
Strength of Paper and Pencil Questionnaire
Strength of Online Questionnaire
Strength of Open Questions Questionnaire
Strength of Closed Questions Questionnaire
Data is qualitative so can give more insight.
Strength of Paper and Pencil Questionnaire
Strength of Online Questionnaire
Strength of Open Questions Questionnaire
Strength of Closed Questions Questionnaire
Participants can give different opinions, allowing researchers to understand the complexity of an issue.
Strength of Paper and Pencil Questionnaire
Strength of Online Questionnaire
Strength of Open Questions Questionnaire
Strength of Closed Questions Questionnaire
Data is Quantitative and can be analyzed (e.g. mean, median, range) and displayed visually (e.g. using a bar chart).
Strength of Paper and Pencil Questionnaire
Strength of Online Questionnaire
Strength of Open Questions Questionnaire
Strength of Closed Questions Questionnaire
Forced choice questions prevent participants from avoiding questions.
Strength of Paper and Pencil Questionnaire
Strength of Online Questionnaire
Strength of Open Questions Questionnaire
Strength of Closed Questions Questionnaire
Limits the sample to those available at the time.
Weakness of Paper and Pencil Questionnaire
Weakness of Online Questionnaire
Weakness of Open Questions Questionnaire
Weakness of Closed Questions Questionnaire
Only targets those online.
Weakness of Paper and Pencil Questionnaire
Weakness of Online Questionnaire
Weakness of Open Questions Questionnaire
Weakness of Closed Questions Questionnaire
Data is harder to analyze.
Weakness of Paper and Pencil Questionnaire
Weakness of Online Questionnaire
Weakness of Open Questions Questionnaire
Weakness of Closed Questions Questionnaire
Data may be open to interpretation.
Weakness of Paper and Pencil Questionnaire
Weakness of Online Questionnaire
Weakness of Open Questions Questionnaire
Weakness of Closed Questions Questionnaire
A limited choice of categories can reduce validity.
Weakness of Paper and Pencil Questionnaire
Weakness of Online Questionnaire
Weakness of Open Questions Questionnaire
Weakness of Closed Questions Questionnaire
Participants may not be able to freely express their opinions.
Weakness of Paper and Pencil Questionnaire
Weakness of Online Questionnaire
Weakness of Open Questions Questionnaire
Weakness of Closed Questions Questionnaire
Fixed questions are pre-prepared and every participant receives the same questions in the same order.
Structured Interview
Unstructured Interview
Semi-Structured Interview
Telephone Interview
Face-to-Face Interview
There is no pre-preparation. Questions are asked depending on the direction in which the discussion goes.
Structured Interview
Unstructured Interview
Semi-Structured Interview
Telephone Interview
Face-to-Face Interview
Some structured questions and some unstructured questions.
Structured Interview
Unstructured Interview
Semi-Structured Interview
Telephone Interview
Face-to-Face Interview
Conducted over the telephone with the researcher reading out questions and the participant speaking their answers.
Structured Interview
Unstructured Interview
Semi-Structured Interview
Telephone Interview
Face-to-Face Interview
The interviewer and the participant are present in the same room, with the interviewer reading out questions and the participant responding verbally.
Structured Interview
Unstructured Interview
Semi-Structured Interview
Telephone Interview
Face-to-Face Interview
Standardized as all participants receive the same questions, increasing reliability.
Strength of Structured Interview
Strength of Unstructured Interview
Strength of Semi-Structured Interview
Strength of Telephone Interview
Strength of Face-to-Face Interview
Allow researchers to gain an insight into the area they are researching.
Strength of Structured Interview
Strength of Unstructured Interview
Strength of Semi-Structured Interview
Strength of Telephone Interview
Strength of Face-to-Face Interview
Allow researchers to gain insight into the area.
Strength of Structured Interview
Strength of Unstructured Interview
Strength of Semi-Structured Interview
Strength of Telephone Interview
Strength of Face-to-Face Interview
There tends to be a better response rate when a telephone interview is used compared to a face-to-face interview when the focus is on socially sensitive or personal thoughts and behaviors.
Strength of Structured Interview
Strength of Unstructured Interview
Strength of Semi-Structured Interview
Strength of Telephone Interview
Strength of Face-to-Face Interview
This type of interview makes it easier for respondents to clarify any of their answers or ask for clarification of any questions being asked. This should improve validity.
Strength of Structured Interview
Strength of Unstructured Interview
Strength of Semi-Structured Interview
Strength of Telephone Interview
Strength of Face-to-Face Interview
Do not allow participants to elaborate on interesting questions.
Weakness of Structured Interview
Weakness of Unstructured Interview
Weakness of Semi-Structured Interview
Weakness of Telephone Interview
Weakness of Face-to-Face Interview
There is more risk of researcher bias.
Weakness of Structured Interview
Weakness of Unstructured Interview
Weakness of Semi-Structured Interview
Weakness of Telephone Interview
Weakness of Face-to-Face Interview
At most risk of researcher bias.
Weakness of Structured Interview
Weakness of Unstructured Interview
Weakness of Semi-Structured Interview
Weakness of Telephone Interview
Weakness of Face-to-Face Interview
People are actually less likely to report unhealthy behaviors in a telephone interview compared to a face-to-face interview.
Weakness of Structured Interview
Weakness of Unstructured Interview
Weakness of Semi-Structured Interview
Weakness of Telephone Interview
Weakness of Face-to-Face Interview
Reporting of socially undesirable behaviors can also be less for a face-to-face interview due to potential embarrassment or fear of being judged by the interviewer.
Weakness of Structured Interview
Weakness of Unstructured Interview
Weakness of Semi-Structured Interview
Weakness of Telephone Interview
Weakness of Face-to-Face Interview
Researchers watch people’s behavior and record it.
Observations
Overt Observations
Covert Observations
Participant Observations
Non-Participant Observations
When the participants know they are being observed.
Observations
Overt Observations
Covert Observations
Participant Observations
Non-Participant Observations
When the participants do not know they are being observed.
Observations
Overt Observations
Covert Observations
Participant Observations
Non-Participant Observations
When the observer becomes part of the community (or group of people) they wish to observe (can be overt or covert).
Observations
Overt Observations
Covert Observations
Participant Observations
Non-Participant Observations
When the observer is not a part of the group and they observe from a distance (can also be overt or covert).
Observations
Overt Observations
Covert Observations
Participant Observations
Non-Participant Observations
May be high in validity if an observation is naturalistic and covert, as behaviors should be natural.
General Strength of Observations
Strength of Overt Observations
Strength of Covert Observations
Strength of Participant Observations
Strength of Non-Participant Observations
More ethical as participants know they are being observed.
General Strength of Observations
Strength of Overt Observations
Strength of Covert Observations
Strength of Participant Observations
Strength of Non-Participant Observations
Avoid demand characteristics as participants do not know they are being observed.
General Strength of Observations
Strength of Overt Observations
Strength of Covert Observations
Strength of Participant Observations
Strength of Non-Participant Observations
May gain a greater understanding of the participants’ behavior as they are involved in the situation.
General Strength of Observations
Strength of Overt Observations
Strength of Covert Observations
Strength of Participant Observations
Strength of Non-Participant Observations
More likely to be objective as they are not personally involved in the situation.
General Strength of Observations
Strength of Overt Observations
Strength of Covert Observations
Strength of Participant Observations
Strength of Non-Participant Observations
May be low in validity as interpretation of behavior observed can be subjective.
General Weakness of Observations
Weakness of Overt Observations
Weakness of Covert Observations
Weakness of Participant Observations
Weakness of Non-Participant Observations
May produce demand characteristics as participants know they are being watched so may act unnaturally.
General Weakness of Observations
Weakness of Overt Observations
Weakness of Covert Observations
Weakness of Participant Observations
Weakness of Non-Participant Observations
Less ethical as participants do not know they are being observed and cannot withdraw.
General Weakness of Observations
Weakness of Overt Observations
Weakness of Covert Observations
Weakness of Participant Observations
Weakness of Non-Participant Observations
May become too involved with those they are observing and become less objective.
General Weakness of Observations
Weakness of Overt Observations
Weakness of Covert Observations
Weakness of Participant Observations
Weakness of Non-Participant Observations
May miss behaviors as they are observing from a distance.
General Weakness of Observations
Weakness of Overt Observations
Weakness of Covert Observations
Weakness of Participant Observations
Weakness of Non-Participant Observations
Have behavioral checklists in place before beginning the observation. A tally is kept of behaviors. Researchers plan what will be observed.
Structured Observations
Unstructured Observations
Naturalistic Observations
Controlled Observations
Do not include planning before the observation and the observer records behavior that is relevant to the aim of the research as it occurs.
Structured Observations
Unstructured Observations
Naturalistic Observations
Controlled Observations
Conducted in a real-life setting.
Structured Observations
Unstructured Observations
Naturalistic Observations
Controlled Observations
Conducted in a laboratory-setting.
Structured Observations
Unstructured Observations
Naturalistic Observations
Controlled Observations
More reliable than unstructured one as the behaviors are decided in advance and operationalized. Inter-rater reliability can be assessed.
Strength of Structured Observations
Strength of Unstructured Observations
Strength of Naturalistic Observations
Strength of Controlled Observations
Can be part of a pilot study, giving an overview of the range of behaviors.
Strength of Structured Observations
Strength of Unstructured Observations
Strength of Naturalistic Observations
Strength of Controlled Observations
Record behavior that is likely to be normal, increasing ecological validity.
Strength of Structured Observations
Strength of Unstructured Observations
Strength of Naturalistic Observations
Strength of Controlled Observations
Can be replicated by others when using the same behavior schedule.
Strength of Structured Observations
Strength of Unstructured Observations
Strength of Naturalistic Observations
Strength of Controlled Observations
May not include all relevant actions within the behavioral categories.
Weakness of Structured Observations
Weakness of Unstructured Observations
Weakness of Naturalistic Observations
Weakness of Controlled Observations
It can be difficult to record all behaviors.
Weakness of Structured Observations
Weakness of Unstructured Observations
Weakness of Naturalistic Observations
Weakness of Controlled Observations
Harder to control for extraneous variables that may affect participants’ behavior, lowering the validity.
Weakness of Structured Observations
Weakness of Unstructured Observations
Weakness of Naturalistic Observations
Weakness of Controlled Observations
May be less natural if participants are aware of the controlled setting.
Weakness of Structured Observations
Weakness of Unstructured Observations
Weakness of Naturalistic Observations
Weakness of Controlled Observations
Researchers look for a relationship between two co-variables.
Correlations
Case Study
Longitudinal Study
In-depth investigations into individuals or small groups of people. Data gathered using a variety of data collection methods and triangulated.
Correlations
Case Study
Longitudinal Study
Researchers follow the same group of individuals over a period of time. This could be from several months to many years.
Correlations
Case Study
Longitudinal Study
Allow researchers to investigate areas where it would be unethical or impractical to manipulate variables.
Strength of Correlations
Strength of Case Study
Strength of Longitudinal Study
Can give a unique insight into an individual who may have experienced unusual or difficult circumstances.
Strength of Correlations
Strength of Case Study
Strength of Longitudinal Study
Allows researchers to see how people change and develop in their thinking or behavior over time.
Strength of Correlations
Strength of Case Study
Strength of Longitudinal Study
It is not possible to determine cause and effect, only that two variables are related.
Weakness of Correlations
Weakness of Case Study
Weakness of Longitudinal Study
Findings cannot be generalized because one person or a small group of people is unlikely to be representative.
Weakness of Correlations
Weakness of Case Study
Weakness of Longitudinal Study
If the timescale may drop out, affecting the validity of the data.
Weakness of Correlations
Weakness of Case Study
Weakness of Longitudinal Study
