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Branding Unit- Vocabulary

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

What does the word archtype mean?

a)

Being skillful at something

b)

It is easily recognized

c)

I recognized pattern

d)

A gift

2.

What does differentiate mean?

a)

Suggest something

b)

Facts or statistics

c)

A pattern

d)

Easily reconizable

3.

What is a statistic?

a)

A number using facts and data

b)

A good plan

c)

Something that represents something else

d)

An inventive and new thing

4.

Can you endow someone with money?

a)

Yes

b)

No

5.

Is the idea of a pop test likely to evoke excitement in someone?

a)

Yes

b)

No

6.

What Iconic team is playing in the Superbowl this weekend?

a)

The 49ers

b)

Lorena Leopards

c)

Harlem Globetrotter

d)

Dallas Cowboys

7.

An example of an innovative technology is . . .

a)

Speakers

b)

Apples Pro-vision glasses

c)

A pencil and eraser

d)

Trashcompactor

8.

On dressup days, students try to __________ different characters or ideas.

a)

strategy

b)

portray

c)

universal

d)

evoke

9.

A good __________ to use to learn new things is to study them.

a)

innovative

b)

statistic

c)

strategy

d)

endow

10.

What does universal mean?

a)

To represent something

b)

Globally recognizable

c)

To give something to someone

d)

A pattern that many use and recognize

11.

Advertisers use different __________ to sell people stuff.

a)

techniques

b)

statistics

c)

iconics

d)

differentiate

12.

When your Differentiate​ you ____________ between things.

a)
Distinguish
b)
Recognizable
c)
Method
13.

Statistics are created by using​ _____________ .

a)
Facts & Data
b)
Global
c)
New and Innovative
14.

A Strategy is like a ​ _______ .

a)
plan
b)
Method
c)
Pattern
15.

To Portray something is to ________ ​ it.

a)
represent
b)
distinguish
c)
recognize