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Privacy and Information Rights Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is the moral right of individuals to be left alone, free from surveillance, or interference from other individuals or organizations?

a)

Information privacy

b)

Profiling

c)

Behavioral tracking

d)

Privacy

2.

What is the 'right to be forgotten' in terms of information privacy?

a)

Certain information should not be collected at all

b)

Claims about personal information collected by government authorities

c)

Individuals should control the use of whatever information is collected about them

d)

Claims about personal information collected by commercial websites

3.

What type of data is collected at e-commerce sites?

a)

All of the above

b)

Preference data, transaction data, clickstream data, browser type

c)

Bank and credit accounts, gender, age, occupation, education

d)

Name, address, phone, e-mail, social security

4.

What unique challenge do social networks pose to maintaining privacy?

a)

Encourage sharing personal details

b)

Facial recognition technology and tagging

c)

All of the above

d)

Personal control over personal information vs. organization's desire to monetize social network

5.

What do smartphone apps do with personal information?

a)

Funnel personal information to mobile advertisers for targeting ads

b)

Track and store user locations

c)

Track users’ use of other apps

d)

All of the above

6.

What is the creation of digital images that characterize online individual and group behavior called?

a)

Anonymous profiles

b)

Personal profiles

c)

Profiling

d)

Advertising networks

7.

What do facial recognition tools enable from a business perspective?

a)

Enables price discrimination

b)

Undermines expectation of anonymity and privacy

c)

Enables sensing of demand for new products

d)

Increases effectiveness of advertising, subsidizes content

8.

What is the main concern from critics' perspective regarding profiling and behavioral targeting?

a)

Undermines expectation of anonymity and privacy

b)

Enables price discrimination

c)

Enables sensing of demand for new products

d)

Increases effectiveness of advertising, subsidizes content

9.

What is the impact of mobile devices on privacy?

a)

Both A and B

b)

None of the above

c)

Tracking people's locations and movements

d)

Tracking personal behavior

10.

What is the main claim of information privacy?

a)

Claims about personal information collected by commercial websites

b)

Certain information should not be collected at all

c)

Claims about personal information collected by government authorities

d)

Individuals should control the use of whatever information is collected about them