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Location, Inspiration, Brand Innovation: Warmup

Total questions: 14

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following symbols can be found in Park Güell?

a)

1

b)

c)

3

d)

4

2.

What creature is this?

a)

A salamander.

b)

A lizard.

c)

A dragon.

d)

All of them - no one really knows.

3.

Imagine you're walking in Park Güell on a beautiful day. Who is with you?

Family? A partner or lover? Friends? Are you alone?

(a)  

4.

Based on the bottle alone, what famous perfume is this?

a)

Chanel No. 5

b)

Dior J'adore

c)

Lancôme La Vie Est Belle

d)

CK One Eau de Toilette

5.

If Park Güell were a bottle, what shape would it be?

(a)  

6.

Which of the following was the FIRST Desigual logo?

a)

b)

3

c)

4

d)

7.

Which of the following have been Desigual campaign slogans? (Select all that apply).

a)

"Magic Stories"

b)

"Wow"

c)

"Rainbow"

d)

"La vida es Chula"

("Life is Good")

8.

In your opinion, which of those slogans would also work for a Park Güell campaign?

"Wow"? "Magic"? "Rainbow"? "La vida es chula"?

(a)  

9.

True or false? Desigual only launches two collections each year.

a)

True

b)

False

10.

If Park Güell were a season, what season would it be?

Winter? Spring? Summer? Autumn?

(a)  

11.

What fragrance category comes to mind when you think of Park Güell?

Oriental? Woody? Fresh? Floral?

(a)  

12.

What would be the best time of day to wear a perfume inspired by the park?

Morning? Evening? Daytime? Nighttime? Any time?

(a)  

13.

True or false? Fragrances contain three notes: top notes, middle notes, and bottom notes.

a)

True

b)

False

14.

Imagine someone walks past you wearing a perfume inspired by Park Güell. Where are you?

(a)