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WOF Chp 1.1 - Website Optimisation

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is the goal of website optimization?

a)

To increase the number of test users

b)

To make your site as appealing to search engines and real people as possible

c)

To improve the security of your website's payment gateway

d)

To gain insights on target audience behaviour

2.

Which tool can be used to test the mobile usability of a website?

a)

Moz

b)

Google’s Mobile-Friendly Test

c)

SEMRush

d)

Ahrefs

3.

Why is page speed important for a website?

a)

It maximizes the number of leads and sales from paid traffic

b)

It increases the number of test users

c)

It improves the performance of the website

d)

It is an official Google ranking factor

4.

What is the purpose of search engine optimization?

a)

To maximize the number of leads and sales from organic traffic

b)

To improve the performance of the website

c)

To increase the number of test users

d)

To generate targeted traffic from interested buyers

5.

Which factor controls the message of a website?

a)

Design

b)

Images

c)

Usability

d)

Website copy

6.

What is the purpose of A/B testing?

a)

To improve the performance of the website

b)

To compare two versions of a website to figure out which performs better

c)

To maximize the number of leads and sales from organic traffic

d)

To increase the number of test users

7.

What is the significance of dwell time for SEO?

a)

It is a significant SEO ranking factor

b)

It increases the number of test users

c)

It improves the performance of the website

d)

It maximizes the number of leads and sales from paid traffic

8.

Which discipline is responsible for the frontend of a website?

a)

UX Design

b)

Web Development

c)

Copywriting

d)

Search Engine Optimization (SEO)

9.

What is the purpose of Conversion Rate Optimization (CRO)?

a)

To improve the performance of the website

b)

To generate targeted traffic from interested buyers

c)

To maximize the number of leads and sales from paid and organic traffic

d)

To increase the number of test users

10.

What is the purpose of website optimisation?

a)

To improve the performance of the website, drive more traffic, increase conversions, and grow revenue

b)

To generate insights for optimizing the company's online marketing strategy.

c)

To increase the number of test users

d)

To generate insights on how visitors interact with a website