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Worksheets

VALS Framework applied to advertising

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which profile does the brand match?

a)

Innovators

b)

Survivors

c)

Experiencers

d)

Makers

2.

Which profile does this brand match?

a)

Innovators

b)

Achievers

c)

Makers

d)

Thinkers

3.

Which profile does this brand match ? (Rolex)

a)

Strivers

b)

Survivors

c)

Believers

d)

Innovators

4.

Which profile does this brand match?

a)

Believers

b)

Innovators

c)

Survivors

d)

Makers

5.

Which profile does this brand match?

a)

Makers

b)

Experiencers

c)

Believers

d)

Thinkers

6.

Which profile does this brand match?

a)

Experiencers

b)

Survivors

c)

Believers

d)

Achievers

7.

Which profile does this brand match?

a)

Innovators

b)

Survivors

c)

Thinkers

d)

Experiencers

8.

Which profile does this brand match?

a)

Innovators

b)

Strivers

c)

Survivors

d)

Thinkers

9.

Which profile does FoxNews match?

a)

Survivors

b)

Innovators

c)

Achievers

d)

Experiencers

10.

Which profile does this brand match?

a)

Achievers

b)

Believers

c)

Innovators

d)

Makers