WorksheetsCIW Social Media Strategist Chapter 8
Total questions: 12
Worksheet time: 6mins
The social media team is debating how to keep the ad campaigns interesting and fresh. Which tactic would be the best idea?
Create new ad formats or variations on your best performers
Combine your ads with controversial messages to get attention
Create ads that will require a response from competitors in your industry
Rotate your ads every week to see which ones are most popular
Martha wants to drive more traffic to her website with the next campaign. Her strategy is to offer a monthly newsletter that her audience can sign up for on her website. Which of the following would be a good conversion to measure in this campaign?
Comment on a post
Register for a newsletter
Liking or resharing a post
Increase sales
Ray is a social media analyst for a bird sanctuary. The social media campaigns have been using organic (original) posts. He would like to increase the audience in the next campaign. What strategy would be effective?
Rely only on organic posts that use less descriptive headings
Use only solely paid social media advertising in the next campaign
Complement organic posts with paid social advertising like boosting
Include organic posts using text along with a video
Lou manages the budget for the social media team. He is estimating what the next campaign costs will be. He is using the average number of clicks from the last two campaigns, which was to estimate the next campaign's COST PER CLICK. Which formula will he use?
Total $ spent / Average # of CLICKS from the last two campaigns
Total $ spent / Total # of impressions
Total $ spent / Total # of new customers
Total $ spent / Total # of new leads
The social media team's budget was reduced by 20%. As a result, they have decided to narrow the target audience knowing the ads have a chance of performing better. What will happen as a result?
The decision will drive away potential customers who do not feel wanted by the ads
The team will not waste money, and the ads will perform better
The team will be able to see how the ad is being perceived by the general public
Less money will be spent because there will be fewer ads
Shelly's manager asked her to increase the size of the engagement for a SPECIFIC TARGET AUDIENCE in the next campaign. Money has been added to the campaign's budget should it be needed for this purpose. What solution should Shelly use?
Campaigns
Promoted Posts
Newsfeed Ad
Comedy Posts
Lynn is planning the next social media campaign. She presented her plan to the team and asked their opinion on the two different call to action phrases. They suggest she try them both out and see which performs better. What type of testing is this called?
Comparable Testing
Beta Testing
Controlled Testing
A/B Testing
The social media team is reflecting on what went well and what didn't go well with the last campaign. What did go well were the organic posts. What didn't go well was that the campaigns didn't have the reach that was hoped for. With this information, what can the social media team do in the next campaign to extend the audience reach?
Use the same organic posts with a little twist in the next campaign
Continue the use organic posts and pay to have them boosted
Use some old and some new organic posts and include a feedback survey
Narrow the target audience and use organic posts with images from Google
Liam manages an amusement park. Business has been slow, so Liam wants to use social media to promote the park. He feels good writing his own posts, but wants to get visibility after it initially posted. What would be his best option?
Promoted Posts
Boosted Posts
Subsidized Posts
Newsfeed Ads
Lee is asked to calculate the CLICK THROUGH RATE for the last campaign. He uses this formula:
Total $ spent / Total # of IMPRESSIONS
The answer doesn't look right to him. What mistake did he make?
He calculated cost-per-impression
He calculated total money spent
He calculated cost-per-click rate
He calculated engagement rate
Sue uses organic posts for social media promotions. Her manager wants to use paid and organic posts to extend the audience reach. Which of the following would help convince Sue of this idea?
Paid social media advertising builds an audience faster
The strategy will attract creative individuals in the audience
The audience will be motivated to click through to the website
Comments can be turned off which will save time for the moderator
The local kayak store has been writing original ads for social media advertising. Now they would like to try and extend the audience reach. What strategy can they use with the organic posts to achieve their goal?
Personal Stories
Serialized Content
Multimedia Posts
Paid Social Media Ads
