WorksheetsMarriott CEO Plans for Growth
Total questions: 10
Worksheet time: 5mins
What did Marriott International acquire for $13 billion that gave it a significant lead over its competitor, Hilton?
A new global reservation system
Starwood Hotels & Resorts
An international airline
A home-sharing business
According to the text, what is one of the challenges Marriott faces from competitors in the industry?
Decreasing number of business travelers
Home-sharing businesses like Airbnb
Lack of a rewards program
Reduction in hotel room sizes
What is a key opportunity in the travel business identified by the Marriott CEO?
Expansion into space tourism
Online travel agencies (OTAs)
Development of travel vaccines
Luxury cruise partnerships
By what year does the text estimate international travel to substantially increase, assuming a vaccine is in place to combat COVID-19?
2025
2030
2040
2050
What strategy does Marriott have that differs from competitors when negotiating with Online Travel Agencies (OTAs)?
Marriott offers lower prices than OTAs
Marriott has a smaller selection of hotels on OTAs
Marriott leverages customer loyalty from a previous acquisition
Marriott focuses on business travel only
What is a key part of Marriott's growth plan?
Focusing solely on the American market
Reducing the number of distinctive properties
International expansion, particularly in Asia
Phasing out entertainment lounges
Which region is expected to be the strongest area for growth for Marriott, with more than 300 hotels in the corporate pipeline?
Europe
South America
North America
China
How does Marriott's growth strategy include distinctive properties to its chain?
By offering lower prices than competitors
By adding hotel brands like Aloft, Courtyard, Fairfield Inn, Ritz-Carlton, and more
By limiting the number of properties
By focusing on construction projects only
What feature does Sorenson see as a way to lure travelers away from Airbnb?
Offering long-term rental options
Providing miniature golf at a rooftop bar
Entertainment lounges and comfortable lobbies
Increasing the number of budget hotels
Despite recent challenges, how does Sorenson feel about Marriott's growth plans?
Uncertain and hesitant
Pessimistic due to market conditions
Optimistic and enthusiastic
Indifferent and uninvolved
