Moe has been asked to draft strategies to improve how the company is ranked on search engine results. Moe is looking first at how social media can have an impact. Which of the following would be an easy but effective strategy to implement?

Sue is planning her first social media campaign for her sewing business. She knows who her target audience is and intends to use influencers. How should she choose the social media platforms to use?

As president of a small company that is growing quickly, Chloe realizes that employees are confused as to who does what. She decides to create a chart that shows layers of management and who employees report to. What is she planning to create?

Gail is frustrated with the results of her last two social media campaigns. She feels that the engagement is too low. How can she improve her campaigns?

Which of the following will realize the largest impact from social media?

Which social media job role will be the most heavily involved in metrics?

Liza is the owner of a small hair and spa salon. She has used social media to market her business for the last three years. She now wants to tailor service promotions to different segments of her audience. What will best help her understand the audience better?

You are dismayed that there is little or no conversation around your postings on social media sites amongst your consumers. What can be the reason behind it?

Sam owns a landscape development company. Most of his clients hire him to upgrade their yards. These clients are normally young, married and have moderate incomes. What social media platform would be best to promote his latest landscaping projects on to gain new customers?

Sam leads his team through a social media risk assessment every quarter. They use a table to categorize the level of severity for each risk identified. What stage in the process does this activity occur?

Company A is being sued because several digital graphics were used on the company's social media sites without permission from the artist. What law was violated?

Kaito is the social media manager for a company that makes automobile parts. He asked the engineers to write some blog posts on how quality cars are designed. Why did Kaito want to implement this social media trend?

Company A wants to study social media data from the last three years. They are looking for patterns that will guide their plans for social media campaigns next year. What is this process called?

Julian calls an urgent meeting for the social media strategy team and your risk governance team. He informs them that a real-life crisis has been discovered by the moderator. What is the next step to managing the crisis?

A pond management business wants to develop a persona for a social media campaign. What type of person does the persona need to reflect?

A gardening shop uses social media to post small blogs and market different specials. They noticed in the last year that they have not gained many new followers. What can they do to increase their reach?

The owner of a local lawn care service company has subscriptions to a few social media groups. Those groups often post short articles and tips on how to maintain your yard. The owner shares these on her own business's social media page. She then spends money on social media features to boost the messages to reach more people. What kind of social media communication is this?

Which of the following is a weakness that a company might have?

Birta provides her team with the return on investment (ROI) for each social media campaign. Which equation is she using to find the social media ROI?

Leo is reviewing the results from a survey posted on social media. The goal is to classify respondents as primary, secondary or tertiary. Then the probability of each group purchasing company products will be determined. What stage of the social media strategy plan cycle is Leo in?

A fitness center sponsors an annual 5K run to promote their personal trainers. They regularly post brief success stories of clients on their social media sites. These stories are frequently liked, shared and commented on by followers and other clients. What is this kind of activity called?

The social media team wants to increase how many influencers they use on social media by 10%. They are developing an outreach campaign to achieve this goal. Which of the following would be an effective strategy to use?

Juho spends an entire day setting up metrics and deciding how much each conversion is worth to the business. The team asks him to track conversion for each source of traffic. Which tool will he use?

Amy is the marketing director for a store that sells fishing gear and clothing. She is ready to start the annual SWOT analysis of the store's social media plan. Which of the following should she do before starting the analysis?

The park rangers use social media to share information with the public. They post wildlife videos and images of nature such as a geyser or waterfall. Which metric would show if this information is wanted or needed?

What would a kilobyte of data in a social media post look like?

Mario is starting a food vendor truck business. He plans to use mobile social media to market his promotions. How will this be more helpful than using traditional social media marketing?

Rosa is a social media director for Company A. She is in the final stages of preparation for her presentation next week. She will receive questions from the audience after the last slide. Which of the following is the best strategy for motivating the audience if they are shy about asking questions?

What must Ava do first to set up a business page?

Mario is drafting the budget for next year's social media campaigns. The team will be using pay-per-click (PPC) advertising on 50% of their campaigns. Which method will provide him with a fixed rate to calculate the PPC?

Sean's coworker asks him which of the four Vs make it hard to extract and compare data. How should Sean respond to this?

A small publishing company wants to improve their brand recognition. They plan to use social media to build an online community with people who like to read. Which strategy would help them build this community?

Zofia has been asked to find two platforms that include interactive chats and sharing features. What type of platform is she looking for?

During the planning stage of a social media campaign, the team answers the question, "why are we doing this campaign?" By doing this, what is the team trying to pinpoint?

Next week is the Welcome Night event for all incoming freshman and their parents. Bob is responsible for creating the presentation. He knows that there will be many questions and wants the audience to feel like they are being listened to throughout the event. How can Bob create an interactive tone to the presentation?

Lynn is an expert at the BMX sport. She has won several competitions and has spoken at a few events. She begins writing social media blogs using hashtags with big bicycle brand names. How is this an advantage to the biking companies that she mentions?

There have been several car thefts at a local large grocery store. The police post details about the thefts on social media and ask citizens to report any suspicious behavior. Many responded with information that led to the arrest of many people. What is this behavior called?

Lisa is a social media strategist for Company A. For the last six months, she has been working on building an online community. The first three phases have been completed. In the last phase the community has reshared company announcements and contributed to product ideas. To wrap up the phase, Lisa will launch a survey to get product feedback. Which of the following is the name of the last phase?

Molly is the writer for the social media team. She often takes long content and organizes them into several small posts. These posts are then scheduled for release on social media sites. What is this strategy called?

Clara just returned from a conference. She learned how important it is to use multiple methods in social media campaigns to reach the target audience. Which of the following is a strategy that applies what she learned?

The leadership team of a boat manufacturer is angry with the social media team. In the last 24 hours a negative comment, containing a video of one of their boats, went viral on social media. The team wasn't aware of the issue until the president sent an email to the manager. What weakness allowed the threat of an angry customer to go unchecked on social media for too long?

Josh has been asked to brief the leadership team on the results of this year's social media campaigns. What type of report should he create?

Noah is the director of social media marketing for a small medical research non-profit organization. Noah is posting weekly on social media. He highlights one of the researchers and provides a link to the organization's website. The leadership team often shares the posts on their social media accounts. This has caused a few posts to have a far reach. What is the name for the leadership's support?

A retail store is looking for ways to expand its online sales. They want to know how many in-person store customers are also online shoppers that would join a membership program. What kind of big data strategy are they following?

A popular appliance company is going to launch a social media campaign to renew interest in its brand. A few classic appliances will be available in retro color as a limited edition. They want to hold a contest first, however, to see who can guess which appliances will be chosen. Which of the following would be the best call to action?

Leo has finished cleaning the big data set sent to him last week. Which of the following tasks is he likely to perform next?

Kara enjoys creating and cooking new recipes for her family. She recently created a cookbook and is looking for ways to promote it on social media sites. She has discovered a network of people who also like cooking. They will post an honest review of her recipes if she gives them a free copy of her cookbook. What are these people called?

A local florist shop is thinking about using social media to attract new customers. As they analyze the idea, what should they be concerned about?

Carly is a watercolor painter. She often sells paintings in person to customers. She wants to use influencers on social media to improve her brand awareness. What method can she use to locate potential influencers?

Janis is the marketing director of a new surfboard store. They are planning to use Twitter and Instagram for a social media campaign. The goal is to extend their audience reach and gain new customers. Which metric will help Janis understand how successful this campaign was?

Marie is creating a social media governance council to tap into when there is a social media crisis that may affect one or all departments in the company. Who should she invite to be a member of the council?

Sue is explaining to a new summer intern how they collect data through social media. She mentions the use of cookies and the intern is confused. How can Sue explain what the term cookies means in technology?

Sally is coaching her team on how to write catchy headlines for social media posts. Why is this important?

Oliver owns a fishing business and wants to extend his reach with his marketing to increase sales. In the past, he used direct mail and flyers to promote his business. Two months ago, Oliver began using social media marketing. His sales are 10% higher than this time last year. What other benefit will Oliver enjoy besides extending his reach with this change?