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Marketing Mix: Product

Total questions: 143

Worksheet time: 1hrs 28mins

Name
Class
Date
1.

What are the four elements of the marketing mix?

a)

Price, promotion, production, and public opinion

b)

Product, price, place, and promotion

c)

Product, price, people, and process

d)

Place, promotion, packaging, and public relations

2.

Explain the concept of product in the marketing mix.

a)

The concept of product in the marketing mix refers to the promotional activities used to market a company's goods or services.

b)

The concept of product in the marketing mix refers to the price of the goods or services offered by a company.

c)

The concept of product in the marketing mix refers to the tangible or intangible goods or services that a company offers to its customers.

d)

The concept of product in the marketing mix refers to the distribution channels used to deliver a company's goods or services.

3.

What are the different levels of a product?

a)

Primary product, secondary product, tertiary product

b)

Basic product, advanced product, premium product

c)

Initial product, intermediate product, final product

d)

Core product, actual product, and augmented product

4.

What is the difference between a product line and a product mix?

a)

A product line is the same as a product mix

b)

A product line refers to the total assortment of products that a company offers

c)

A product mix refers to a group of related products offered by a company

d)

A product line refers to a group of related products offered by a company, while a product mix refers to the total assortment of products that a company offers.

5.

Discuss the importance of branding in the marketing mix.

a)

Branding helps to differentiate a product or service from its competitors, creates customer loyalty, and adds value to the product or service.

b)

Branding decreases the value of the product or service

c)

Branding does not differentiate a product from its competitors

d)

Branding has no impact on customer loyalty

6.

Explain the concept of product life cycle.

a)

The product life cycle is the process of setting the price for a product based on its stage in the market.

b)

The product life cycle is the process of marketing a product to different customer segments.

c)

The product life cycle is the process through which a product goes from introduction to withdrawal from the market.

d)

The product life cycle is the process of creating a new product from scratch.

7.

What are the different stages of the product life cycle?

a)

Start, Progress, Peak, End

b)

Introduction, Expansion, Plateau, Decrease

c)

Inception, Rise, Saturation, Downturn

d)

Introduction, Growth, Maturity, Decline

8.

How can a company extend the product life cycle of a product?

a)

By introducing product improvements, finding new uses for the product, targeting new market segments, or rebranding the product.

b)

By discontinuing the product

c)

By reducing the quality of the product

d)

By increasing the price of the product

9.

Discuss the role of packaging in the marketing mix.

a)

Packaging does not contribute to the overall marketing strategy

b)

Packaging has no impact on consumer behavior

c)

Packaging is only important for protecting the product

d)

Packaging serves as a communication tool and influences consumer behavior.

10.

What are the factors to consider when setting the price of a product?

a)

Customer service quality, packaging design, and brand logo

b)

Production costs, competition, target market, and perceived value

c)

Employee salaries, office rent, and utility bills

d)

Weather conditions, political climate, and social media presence

11.

What is the role of packaging in the marketing mix?

a)

Packaging is only important for protecting the product

b)

Packaging has no impact on consumer behavior

c)

Packaging serves as a communication tool and influences consumer behavior.

d)

Packaging does not contribute to the overall marketing strategy

12.

Explain the significance of product life cycle in marketing.

a)

The product life cycle is the process of setting the price for a product based on its stage in the market.

b)

The product life cycle is the process of marketing a product to different customer segments.

c)

The product life cycle is the process through which a product goes from introduction to withdrawal from the market.

d)

The product life cycle is the process of creating a new product from scratch.

13.

Discuss the impact of branding on customer loyalty in the marketing mix.

a)

Branding decreases the value of the product or service

b)

Branding does not differentiate a product from its competitors

c)

Branding has no impact on customer loyalty

d)

Branding helps to differentiate a product or service from its competitors, creates customer loyalty, and adds value to the product or service.

14.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
15.
Which of these products is an example of a consumer good?
a)
A bottle soap powder
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
16.
Which of these products is an example of a producer good?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
17.
Which of these products is an example of a consumer service?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
18.
Which of the following is an advantage of a business having a well-known brand name?
a)
It will not have to do any advertising.
b)
It can charge lower prices as a result of brand recognition
c)
It can produce low quality products and sell them
d)
It will have good consumer recognition of its products
19.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
20.
All are important features of packaging for a breakfast cereal except that it must
a)
contain important health and contents information
b)
protect the cereal from being crushed whilst transported
c)
be eye-catching and attract the consumers to the product
d)
 be able to be re-used by the manufacturer
21.
Which of the options places the stages of a typical product life cycle in the correct order?
a)
Growth, maturity, decline, introduction
b)
Introduction,maturity, growth, decline
c)
Introduction,decline, growth, maturity
d)
Introduction,growth, maturity, decline
22.
Which of the following definitions best explains the product life cycle?
a)
The length of time for consumers to use up all of a product
b)
The length of time a product stays on a market
c)
Stages of sales that a product passes through
d)
Length of time taken to make a new product
23.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
a)
The launch of a new product to replace the declining one
b)
A new design of an existing product
c)
The sale of the product in new markets e.g. other countries
d)
The re-launch of the product with a new advertising campaign
24.
Which one of the following products is likely to have the shortest product life cycle?
a)
A new design of washing machine
b)
A mathematics text book
c)
A new hit pop music CD
d)
A luxury branded ice-cream
25.
Which combination of price and promotion could be used for a product in decline?
a)
Raise the price and use an expensive advertising campaign
b)
Lower the price and tell consumers with an advertisement
c)
Raise the price and stop all advertising of the product
d)
Lower price & use  promotion to tell people to buy product
26.

Four marketing decisions needed for the effective marketing of a product is called ....

(answer can me more than 1)

a)

marketing mix

b)

4Ps

c)

Marketing affectiveness

d)

marketing elasticity

27.

Goods and services produced to satisfy customer needs and wants (?)

a)

product

b)

brand

c)

marketing mix

d)

none of these options

28.

An identity or symbol that distinguish a product from competitors' product (?)

a)

brand

b)

brand image

c)

product

d)

product elasticity

29.

Which of the following are the costs of new product development?

a)

no guarantee it would be a success

b)

expensive market research

c)

large capital expenditure might occur

d)

competitive advantage

30.

Which of the following are benefits of new product development?

a)

increase potential sales

b)

it might help the business to survive when the market has changed

c)

more finance would be needed

d)

dis-economies of scale

31.

General impression of a produce held by consumers (?)

a)

brand image

b)

brand

c)

product

d)

customer loyalty

32.

Which of the following are the roles of packaging?

a)

protection to the product

b)

provide information about the product

c)

help consumers recognise the product

d)

to keep the product fresh

33.

Pattern of sales of a product (?)

a)

Product life cycle

b)

Business life cycle

c)

Product elasticity

d)

none of these options

34.

- sales are low

- product might be making a lost

- huge advertising cost


These are characteristics of which stage in the Product Life Cycle?

a)

Growth

b)

Introduction

c)

Maturity

d)

Saturation

35.

- Sales stop growing

- most profitable stage

- threat of declining might occur


This stage is called ..... in the Product Life Cycle.

a)

Introduction

b)

Saturation

c)

Growth

d)

Maturity

36.

- sales are going down

- product has not been generating profit

- product needs to be pulled out from the market


This stage is called .... in the Product Life Cycle.

a)

Decline

b)

Growth

c)

Saturation

d)

Introduction

37.

Which of following is/are in decline stage?

a)

Blackberry

b)

Nokia

c)

Kodak

d)

iPhone

38.

- Product is becoming better known

- Sales are increasing

- Product starts to earn profit


This stage is called ... in the Product Life Cycle

a)

Growth

b)

Introduction

c)

Saturation

d)

Maturity

39.

Which of the following is the correct order of the stages in the Product Life Cycle?

a)

Development, Introduction, Growth, Maturity, Saturation, Decline

b)

Introduction, Development, Growth, Maturity, Saturation, Decline

c)

Development, Introduction, Growth, Saturation, Maturity, Decline

d)

Introduction, Development, Maturity, Growth, Saturation, Decline

40.

The marketing decisions that are made for all products.

a)

Marketing mix

b)

Marketing

c)

Market research

d)

Branding

41.

Giving a product a distinct and recognizable identify.

a)

Marketing mix

b)

Branding

c)

Brand loyalty

d)

Packaging

42.

A factor about a product that competitors’ products do not have.

a)

Brand loyalty

b)

Four Ps

c)

Unique selling position (USP)

d)

Marketing mix

43.

Identifying customer wants and satisfying them profitably.

a)

Market research

b)

Marketing mix

c)

Marketing

d)

Branding

44.

A term which is used to describe all the activities which go into marketing a product or service. These activities are often summarised as the four Ps (4Ps) – Product, Price, Place and Promotion.

a)

Marketing mix

b)

Marketing

c)

Market research

d)

Branding

45.

The right product at the right price with the right promotion in the right place.

a)

Four Ps

b)

Marketing

c)

Market research

d)

Product

46.

A name, image or symbol that distinguishes a product from competitors’ products.

a)

Product

b)

Brand

c)

Brand loyalty

d)

Brand image

47.

The special feature of a product that differentiates it from the products of competitors.

a)

Product

b)

Four Ps

c)

Brand image

d)

Unique selling position (USP)

48.

When consumers keep buying the same brand again and again instead of choosing a competitor’s brand.

a)

Brand loyalty

b)

Brand name

c)

Brand image

d)

Unique selling position (USP)

49.

The goods and services produced to satisfy a customer need or want.

a)

Product

b)

Service

c)

Good

d)

Marketing

50.

The physical container or wrapping for a product. It is also used for promotion and selling appeal.

a)

Product

b)

Brand name

c)

Packaging

d)

Producer good

51.

The process of gathering, analysing and interpreting information about a market.

a)

Marketing

b)

Market research

c)

Marketing mix

52.

An image or identity gives it a personality of its own and distinguishes it from its competitors’ brands.

a)

Brand image

b)

Brand name

c)

Brand image

d)

Unique selling position (USP)

53.

Can you name the companies or products that the logos belong to?

a)

Mister potato

b)

Pringles

c)

Munchy's

54.

Describes the stages a product will pass through from its introduction, through its growth until it is mature, and then finally its decline.

a)

Product life cycle

b)

Extension strategy

c)

Maturity stage

55.

Sales reach saturation point and no long rise.

a)

Saturation stage

b)

Maturity stage

c)

Decline stage

56.

A way of making the maturity stage last longer.

a)

Product life cycle

b)

Maturity stage

c)

Extension strategy

57.

How much would you pay for a pair of these designer shoes?

a)

Less than £10 - they are ugly!

b)

Around £50- I guess they might be better quality than the ones you get at the beach store

c)

Over £100- I'm all about the labels!

58.

Which of the following is not part of the marketing mix?

a)

Price

b)

Packaging

c)

Place

d)

Promotion

59.

A Ferrari is likely to have a high price tag because the design mix is focused on which of the following (pick 2)?

a)

function

b)

aesthetics

c)

economic manufacture

60.

A product that has been designed in a way to keep costs (a)   is focusing on economic manufacture

61.

Differentiating your product by creating a strong brand will..

a)

lead to more loyal customers

b)

lead to more competition

c)

lead to lower costs

62.

Differentiating your product can help it to stand out from the crowd. Which of the following are methods of differentiation?

a)

Lower prices

b)

better quality

c)

Unique design

d)

Celebrity endorsements

63.

At the introduction stage of the product life cycle marketing costs will be high and distribution of the product is likely to be smaller. Therefore profits will be (a)  

64.

What are the reasons why profits may fall during the decline stage of the product life cycle?

a)

sales are increasing

b)

sales volume is decreasing

c)

prices may have to be cut due to a saturated market

d)

the business will be spending more on marketing

65.

Which of the following is an extension strategy used by Coca Cola to extend the product life cycle of Coca Cola (select all that apply)

a)

Range of can sizes

b)

Limited edition packaging

c)

Change brand image

d)

New flavours

66.

Which of the following product life cycles most resembles that of loom bands?

a)
b)
c)
67.

Explain one way in which Cadbury can extend the product life cycle of Dairy Milk.

4 lines
68.

Which of the following is not a part of 4Ps of Marketing?

a)

Product

b)

Price

c)

Promotion

d)

Packaging

69.

Into how many categories are products divided into?

a)

2

b)

3

c)

6

d)

4

70.

What type of product is a bottle filling machine?

a)

Consumer goods

b)

Consumer services

c)

Producer services

d)

Producer goods

71.

Which of the following is the 5th step in Product development

a)

Generate Ideas

b)

Develop a prototype

c)

Launch the product in area to test the market

d)

Go to a full launch

72.

What does USP stand for?

a)

Unique selling product

b)

Unique selling point

c)

Unique selling promotion

d)

Unique selling place

73.

Physical container or wrapping for a product is known as

a)

Brand name

b)

Packaging

c)

Brand image

d)

Product life cycle

74.

Identify the correct order of life cycle of a product

a)

Development, Introduction, Growth, Maturity, Saturation, Decline

b)

Maturity, Saturation, Decline, Development, Introduction, Growth

c)

Development, Introduction, Maturity, Saturation, Decline, Growth

d)

None of the above

75.

Unique name of a product that distinguishes it from other brands

a)

Brand image

b)

Brand name

c)

Brand vale

d)

Brand loyalty

76.

When customers keep buying the same brand again and again instead of choosing a competitor brand, we call it as

a)

Brand name

b)

Brand image

c)

Brand loyalty

d)

Branding

77.

An identity given to a product which gives it a personality

a)

Brand name

b)

Brand image

c)

Brand loyalty

d)

USP

78.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
79.
Which of these products is an example of a consumer good?
a)
A bottle soap powder
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
80.
Which of these products is an example of a producer good?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
81.
Which of these products is an example of a consumer service?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
82.
Which of the following is an advantage of a business having a well-known brand name?
a)
It will not have to do any advertising.
b)
It can charge lower prices as a result of brand recognition
c)
It can produce low quality products and sell them
d)
It will have good consumer recognition of its products
83.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
84.
All are important features of packaging for a breakfast cereal except that it must
a)
contain important health and contents information
b)
protect the cereal from being crushed whilst transported
c)
be eye-catching and attract the consumers to the product
d)
 be able to be re-used by the manufacturer
85.
Which of the following definitions best explains the product life cycle?
a)
The length of time for consumers to use up all of a product
b)
The length of time a product stays on a market
c)
Stages of sales that a product passes through
d)
Length of time taken to make a new product
86.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
a)
The launch of a new product to replace the declining one
b)
A new design of an existing product
c)
The sale of the product in new markets e.g. other countries
d)
The re-launch of the product with a new advertising campaign
87.

Which of the following is the 5th step in Product development

a)

Generate Ideas

b)

Develop a prototype

c)

Launch the product in area to test the market

d)

Go to a full launch

88.

Physical container or wrapping for a product is known as

a)

Brand name

b)

Packaging

c)

Brand image

d)

Product life cycle

89.

Identify the correct order of life cycle of a product

a)

Development, Introduction, Growth, Maturity, Saturation, Decline

b)

Maturity, Saturation, Decline, Development, Introduction, Growth

c)

Development, Introduction, Maturity, Saturation, Decline, Growth

d)

None of the above

90.

Unique name of a product that distinguishes it from other brands

a)

Brand image

b)

Brand name

c)

Brand vale

d)

Brand loyalty

91.

When customers keep buying the same brand again and again instead of choosing a competitor brand, we call it as

a)

Brand name

b)

Brand image

c)

Brand loyalty

d)

Branding

92.

An identity given to a product which gives it a personality

a)

Brand name

b)

Brand image

c)

Brand loyalty

d)

USP

93.

Additional consumer services and benefits such as delivery and credit, instructions, installation, warranty, and service are considered as:

a)

Actual Product

b)

Augmented Product

c)

Core Product

d)

Branded Product

94.

Ideally, good packages should:

a)

Help market the brand

b)

Protect the contents

c)

Provides convenience and ease of use

d)

All the above

95.

What does this image indicates?

a)

Labeling

b)

Packaging

c)

Branding

d)

None of the above

96.

What is a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the business

a)

Slogan

b)

Logo

c)

Brand

d)

Value

97.

What is indicated if you see Emirates Airlines logo printed on Arsenal uniforms?

a)

Brand Name Selection

b)

Brand Positioning

c)

Brand Development

d)

Brand Sponsorship

98.

Is your group progressing with assessment 2?!

a)

Yes

b)

No

99.

Additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes) are considered as:

a)

Line Extension

b)

Co-Branding

c)

New Brands

d)

Multi Brands

100.

Apple launched iPad, iPad Mini and iPad Air, what can we call these products?

a)

Brand Development

b)

Line Extension

c)

Sub Brands

d)

Multi Brands

101.

What should be capable of registration and legal protection:

a)

Brand Label

b)

Brand Term

c)

Brand Logo

d)

Brand Name

102.

What does the following statement indicates?

"A brand is thoughts, feelings and phycological bond between a business and a customer"

a)

Brand Agreement

b)

Brand Relationship

c)

Brand Blueprint

d)

Brand Identity

103.

One company will introduce multiple brands in a similar product category that compete with each other. What is strategy called?

a)

Multi Brand

b)

Line Extension

c)

Sub Brands

d)

New Brands

104.

The 4 Ps are referred to as the (a)   Mix

105.

The part of the marketing mix we have been learning about is...

a)

Price

b)

Place

c)

Product

d)

Promotion

106.

Product is the good or service the business (a)   to its customers.

107.

GAPTAP is the stages of...

a)

Product Development

b)

The Marketing Mix

c)

The Product Life Cycle

108.

The G in GAPTAP stands for...

(a)  

109.

The T in GAPTAP stands for...

(a)  

110.

A brand is a logo, name or (a)   that is given to a product that makes it instantly recognisable.

111.

Select all disadvantages of Branding (there may be more than 1)

a)

If a product within the brand develops a poor reputation, this can damage the whole brand name.

b)

Brands generate 'brand loyalty' and mean greater sales.

c)

Brands are instantly recognisable.

d)

Establishing a brand is a time consuming, lengthy and expensive process.

112.

Guess the brand logo

(a)  

113.

What is an own brand?

a)

A brand owned by only one person

b)

When products are sold under the name of a supermarket rather than the name of manufacturing firm.

c)

When products are sold under the name of the manufacturing firm.

d)

When products are sold under a brand that is not well established.

114.

The packaging of a product is very important - it serves an important function for protecting the product but is also linked closely to how it is (a)   .

115.

Select all advantages of packaging.

a)

Can protect the product during transportation/delivery

b)

Distinctive packaging could be copied by own brands.

c)

Can inform the customer how to successfully install/use the product.

d)

Can increase the shelf life of the product.

116.

What is the first stage of the product life cycle graph?

a)

Growth

b)

Introduction

c)

Maturity

d)

Decline

117.

At what stage of the product life cycle are sales and profits at their highest?

a)

Growth

b)

Maturity

c)

Decline

118.

At what point in the product life cycle is there strong competition in the market?

a)

Introduction

b)

Growth

c)

Decline

d)

Maturity

119.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
120.
Which of these products is an example of a consumer good?
a)
A bottle soap powder
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
121.
Which of these products is an example of a producer good?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
122.
Which of these products is an example of a consumer service?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
123.
Which of the following is an advantage of a business having a well-known brand name?
a)
It will not have to do any advertising.
b)
It can charge lower prices as a result of brand recognition
c)
It can produce low quality products and sell them
d)
It will have good consumer recognition of its products
124.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
125.
All are important features of packaging for a breakfast cereal except that it must
a)
contain important health and contents information
b)
protect the cereal from being crushed whilst transported
c)
be eye-catching and attract the consumers to the product
d)
 be able to be re-used by the manufacturer
126.
Which of the options places the stages of a typical product life cycle in the correct order?
a)
Growth, maturity, decline, introduction
b)
Introduction,maturity, growth, decline
c)
Introduction,decline, growth, maturity
d)
Introduction,growth, maturity, decline
127.
Which of the following definitions best explains the product life cycle?
a)
The length of time for consumers to use up all of a product
b)
The length of time a product stays on a market
c)
Stages of sales that a product passes through
d)
Length of time taken to make a new product
128.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
a)
The launch of a new product to replace the declining one
b)
A new design of an existing product
c)
The sale of the product in new markets e.g. other countries
d)
The re-launch of the product with a new advertising campaign
129.
Which one of the following products is likely to have the shortest product life cycle?
a)
A new design of washing machine
b)
A mathematics text book
c)
A new hit pop music CD
d)
A luxury branded ice-cream
130.
Which combination of price and promotion could be used for a product in decline?
a)
Raise the price and use an expensive advertising campaign
b)
Lower the price and tell consumers with an advertisement
c)
Raise the price and stop all advertising of the product
d)
Lower price & use  promotion to tell people to buy product
131.

How much would you pay for a pair of these designer shoes?

a)

Less than £10 - they are ugly!

b)

Around £50- I guess they might be better quality than the ones you get at the beach store

c)

Over £100- I'm all about the labels!

132.

Which of the following is not part of the marketing mix?

a)

Price

b)

Packaging

c)

Place

d)

Promotion

133.

A Ferrari is likely to have a high price tag because the design mix is focused on which of the following (pick 2)?

a)

function

b)

aesthetics

c)

economic manufacture

134.

A product that has been designed in a way to keep costs (a)   is focusing on economic manufacture

135.

Differentiating your product by creating a strong brand will..

a)

lead to more loyal customers

b)

lead to more competition

c)

lead to lower costs

136.

Differentiating your product can help it to stand out from the crowd. Which of the following are methods of differentiation?

a)

Lower prices

b)

better quality

c)

Unique design

d)

Celebrity endorsements

137.

What are the reasons why profits may fall during the decline stage of the product life cycle?

a)

sales are increasing

b)

sales volume is decreasing

c)

prices may have to be cut due to a saturated market

d)

the business will be spending more on marketing

138.

Which of the following is an extension strategy used by Coca Cola to extend the product life cycle of Coca Cola (select all that apply)

a)

Range of can sizes

b)

Limited edition packaging

c)

Change brand image

d)

New flavours

139.

Four marketing decisions needed for the effective marketing of a product is called ....

(answer can me more than 1)

a)

marketing mix

b)

4Ps

c)

Marketing affectiveness

d)

marketing elasticity

140.

An identity or symbol that distinguish a product from competitors' product (?)

a)

brand

b)

brand image

c)

product

d)

product elasticity

141.

- sales are low

- product might be making a lost

- huge advertising cost


These are characteristics of which stage in the Product Life Cycle?

a)

Growth

b)

Introduction

c)

Maturity

d)

Saturation

142.

- Sales stop growing

- most profitable stage

- threat of declining might occur


This stage is called ..... in the Product Life Cycle.

a)

Introduction

b)

Saturation

c)

Growth

d)

Maturity

143.

- sales are going down

- product has not been generating profit

- product needs to be pulled out from the market


This stage is called .... in the Product Life Cycle.

a)

Decline

b)

Growth

c)

Saturation

d)

Introduction