WorksheetsAdvertising and Comparison Shopping
Total questions: 10
Worksheet time: 5mins
Which of the following is not a primary purpose of advertising?
to inform
to persuade
to remind
to serve
A _____ is a brief, attention-getting phrase related in some way to the company’s products.
slogan
jingle
poster
logo
Which of the following refers to comparing two products and pointing out that one is better than the other?
A. Celebrity Appeal
B. Bandwagon Appeal
C. Quality Comparison
D. Authority Endorsement
Which refers to an image used by companies to help consumers recognize and remember their company whenever they see it?
Jingle
Slogan
Poster
Logo
Advertising influence the decisions consumers make
true
false
Television ads influence spending decisions by:
using special music
using pretty pictures
making me think I need the item
all of the above
A spending need is ___________________.
something that looks good to me
something that I need to exist
something my friend has
the first thing I see in the store
The best spending choice is:
always shop at brand-name stores
buy the same thing my friends buy
compare my choices before I buy
always borrow from friends
Wise shoppers take time to compare two or three alternatives before spending money.
true
false
My needs should take priority over my wants when shopping.
true
false
