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Branding

Total questions: 58

Worksheet time: 29mins

Name
Class
Date
1.

Select the 2 advantages of branding

a)

A business can save money on marketing once the product becomes a household name.

b)

It means businesses don't have to make new items.

c)

The business can change its name if it wants to.

d)

Higher prices can be charged when consumers become loyal to the brand.

2.

Established brands tend to charge customers

a)

More for their products

b)

Less for their products

3.

Mrs D will only buy Nescafe coffee. This is an example of...

a)

Market Share

b)

Brand Loyalty

c)

Advertising

d)

Added value

4.

What high street shop is very popular for selling brand "dupes"

a)

Forever 21

b)

H&M

c)

Primark

d)

Topshop

5.

In what ways can a brand be easily recognisable?

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

6.

Hoover is the...

a)

Product

b)

Brand

7.
The symbol is an example fo
a)
brand name
b)
slogan
c)
logo
d)
tag line
8.

Branding provides information on

a)

identity

b)

quality

c)

consistency

d)

all of the above

9.

What is a tagline ?

a)

A sequence of words people associated with a business.

b)

A line below the name of the brand.

c)

A sequence of symbols people associated with a business.

d)

A sequence of logos people associated with a business.

10.

This logo belongs to:

a)

Wendy's

b)

Taco Bell

c)

McDonald's

11.

What brand's slogan is this?

"Just Do It."

a)

Adidas

b)

Nike

c)

Reebok

d)

NFL

12.

This logo belongs to:

a)

Chanel

b)

Cartoon Network

c)

Chevrolet

d)

Christian Dior

13.

Burger King's slogan is

a)

"Live Mas"

b)

"We Have The Meats"

c)

"I'm Lovin It"

d)

"Have It Your Way"

14.

What's this brand's slogan?

a)

"Gives You Wings"

b)

"Taste The Rainbow"

c)

"Obey Your Thirst"

d)

"Unleash The Beast"

15.

This logo belongs to:

a)

Target

b)

Sprite

c)

Walmart

d)

Sunny D

16.

What brand's slogan is this?

"What's In Your Wallet?"

a)
b)
c)
d)
17.

What's this brand's slogan?

a)

"THINK"

b)

"Think Different."

c)

"Ideas Worth Spreading."

d)

"We Bring Good Things To Life."

18.

What's this brand's slogan?

a)

"THINK"

b)

"Think Different."

c)

"Ideas Worth Spreading."

d)

"We Bring Good Things To Life."

19.

This logo belongs to:

a)

Walmart

b)

UPS

c)

Amazon

d)

Allstate

20.

This logo belongs to:

a)

Xbox

b)

Playstation

c)

Nintendo

d)

Xerox

21.

What brand's slogan is this?

"Open Happiness"

a)

Coca-Cola

b)

Pepsi

c)

Mountain Dew

d)

Dr. Pepper

22.

Papa John's slogan is

a)

"Life is Short. Eat Better Pizza."

b)

"Pizza! Pizza!"

c)

"It's What We Do"

d)

"Better Ingredients. Better Pizza."

23.

Who is the Regulatory Body for Television?

a)

Ofcom

b)

BBFC

c)

PEGI

d)

ASA

24.

What does USP stand for?

4 lines
25.

What is brand identity?

4 lines
26.

What is the brand colour of Cadbury's

a)

purple

b)

yellow

c)

white

d)

black

27.

What time is the Watershed?

a)

10pm

b)

6pm

c)

9pm

d)

8pm

28.

How long is a TV advert slot?

a)

2 minutes

b)

1 minute

c)

30 seconds

d)

10 seconds

29.

On average, how long are cinema trailers?

a)

2 - 2.30mins

b)

50 seconds - 1.3mins

c)

10 seconds

d)

3 minutes

30.

MARKETING Helps the customers to differentiate one product from another.

a)

TRUE

b)

FALSE

31.

Match the following logo to their correct logotype

a)
1.

Abstract Logo

b)
2.

Letterform Logo

c)
3.

Wordmark Logo

32.

Draw the Instagram logo

33.

The logo example is what type of logo?

a)

Dynamic Logo

b)

Emblem Logo

c)

Abstract Logo

d)

Letterform Logo

34.

Match the following logo to their correct brand name.

a)
1.

McDonalds

b)
2.

Shell

c)
3.

Chanel

d)
4.

Play Station

e)
5.

Mercedes-Benz

35.

Name the brand:

a)

Costa

b)

Starbucks

c)

Caffe Nero

d)

Muffin Break

36.

Name the brand:

a)

Find my Friends

b)

Facetime

c)

Facebook

d)

Friends

37.

Name the brand:

a)

Audi

b)

Aston Martin

c)

Alfa Romeo

d)

Honda

38.

Name the brand:

a)

Keynote

b)

Kodak

c)

Kingdom

d)

Kellogs

39.

Name the brand:

a)

Windows

b)

Android

c)

Squares

d)

Flag Creator

40.

Name the brand:

a)

Coca Cola

b)

Dr Pepper

c)

Pepsi

d)

Sprite

41.

Name the brand:

a)

KFC

b)

Pizza Hut

c)

Chicken Cottage

d)

Nandos

42.

Name the brand:

a)

Oxford Dictionary

b)

World Maths Challenge

c)

Wikipedia

d)

Britannica

43.

Name the brand:

a)

National Rail

b)

South Wales Trains

c)

Arriva Trains

d)

Chiltern Railways

44.

Name the brand:

a)

Protect the Panda

b)

PETA

c)

Save the Animals

d)

WWF

45.

Name the brand:

a)

Walkers

b)

Pringles

c)

McCoys

d)

Hula Hoops

46.

Name the brand:

a)

Acer

b)

Dell

c)

Google Chrome

d)

Android

47.

Name the brand:

a)

Nestle

b)

Kinder

c)

Guylian

d)

Cadburys

48.

Name the brand:

a)

Mega Blocks

b)

K-Nex

c)

Nintendo

d)

Lego

49.

What Car brand is this?

a)

South Africa

b)

BMW

c)

Mercedes

d)

Hennessey

e)

Mitsubishi

50.

What Car brand and model is this?

a)

Tesla Model S

b)

Toyota GR Yaris

c)

BMW 2 Series Gran Tourer

d)

Porsche Taycan Turbo S

51.

Which of the following car brands are French? (Tick 2)

a)

Mercedes

b)

Ford

c)

Volkswagen

d)

Citroen

e)

Renault

52.

What car brand is this?

a)

Peugeot

b)

Tesla

c)

Fiat

d)

Toyota

53.

What car brand is this?

a)

Peugeot

b)

Tesla

c)

Fiat

d)

Toyota

54.

Which of the following car brands is American? (Tick 2)

a)

Ford

b)

Mercedes

c)

Tesla

d)

Daihatsu

55.

What car brand is this?

a)

Stomata

b)

Audi

c)

Vauxhall

d)

Volvo

56.

What car brand and model is this?

a)

Mercedes C63s

b)

Mercedes E63s

c)

Audi RS4

d)

Land Rover Defender

57.

Which of the following car manufactures are British? (Tick 2)

a)

Jaguar

b)

Land Rover

c)

Skoda

d)

Alfa Romeo

58.

Which car manufacture is Swedish?

a)

Seat

b)

Volvo

c)

Ferrari

d)

Skoda

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