White added to a hue

Black added to a hue

Refers to the location of a color on the color wheel

Measurement of lightness or darkness

Measurement of purity and vibrancy of a color

Lower stroke of a "K"

Main curved stroke of an "s"

Curve in lowercase "n" and "m"

Decorative lines at the end of a stroke

Curved line connecting the serif to a stroke

Main vertical stroke of a letter

Horizontal stroke connecting two vertical strokes

Horizontal stroke intersecting a vertical stroke

Horizontal letterform where at least one end does not attach to a vertical stroke

Descending Stroke

Line letters sit on

Height of capitalized letters

Height of lowercase letters

Strokes going above the x-height

Strokes going below the baseline

A setting that refers to how text is positioned between the margins.

An arrangement of text in which the text aligns at the left margin, leaving the right margin uneven.

An arrangement of text in which the text aligns at the right margin, leaving the left margin uneven.

An arrangement of text in which the text aligns in the middle, leaving both margins uneven.

An arrangement of text in which the text aligns evenly on both the left and right margins.

Projection off a main stroke but not enough to become a serif

Serif projection extending from the end-point of an uppercase "L", "T" or "E"

End of a stroke without a serif

End of stroke with a teardrop shape

Curved portion to enclose a counter

Negative space in a letter

Peak of an uppercase "A"

Closed portion of "a" and lowercase "e"

Decorative element added to or replacing terminal serif

Dot above a lowercase "j" or "i"

Lowercase "g" which includes a loop

Lowercase "g" which does not include a loop

Small projection from upper right side of a double-story lowercase "g"

Short amounts of text such as headlines or subtitles

Text intended to be read at length

Use of different tints, shades, and saturations of ONE hue.

Created with three colors next to each other on the color wheel.

Created with two colors across from one another on the color wheel.

Created with three colors, select one color and the two colors next to the first color's complement on the color wheel.

Created with four different colors, two pairs of complementary colors.