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WorksheetsMarketing chap 8
Total questions: 12
Worksheet time: 5mins
We define a _ as anything that can be offered to a market for attention, acquisition, use, orconsumption and that might satisfy a want or need.
Private brand
Service variability
Service
Product
Service encounter
The third level of a product that product planners must consider is a(n) _ that offers additional consumer services and benefits.
Brand equity
Augmented product
Brand extension
Industrial product
Image
A product is a key element in the _. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.
Market offering
Brand equity
Brand extension
Co-branding
Value chain
To differentiate themselves, many companies go beyond offering products and services; they are also creating and managing customer_.
Feedback
Experiences
Brands
Product lines
Events
Which of the following capital items is NOT considered accessory equipment?
Buildings
Hand tools
Lift trucks
Desks
Chairs
What are the two dimensions of product quality?
Consistency and level
Performance and resistance
Design and innovation
Conformance and style
Feature and design
A(n) _ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.
Service
Brand
Co-branding
Internal marketing
External marketing
_ contributes to a product's usefulness as well as to its looks.
Style
Design
Comformance quality
Brand
Functionality
Paper, pencils, paint, nails, and brooms are examples of _.
Supplies
Capital items
Raw materials
Specialty products
Installations
_ are those products purchased for further processing or for use in conducting a business.
Unsought products
Specialty products
Shopping products
Industrial products
Accessories
Which of the following does NOT belong to the materials and parts group of industrial products?
Farm products such as wheat
Natural products such as iron ore
Repair and maintenance items
Petroleum
Lumber
_ consists of activities undertaken to creat, maintain, or change attitudes toward particular people.
Corporate image marketing
Person marketing
Social marketing
Organization marketing
Intermarket marketing
