Size 8–10 pt. font is best for captions.

Primary headline fonts should be three times the size of the secondary headlines.

A common headline writing strategy is to use rhyming words.

A transition in a story can include facts, indirect quotes or partial quotes.

In a lead paragraph, a direct quote connects to the nut graph (paragraph that explains the story in a "nutshell.").

A survey has a larger sample size than a poll.

Polls are frequently used by the professional media to sample public opinion.

Ten is a common sample size for surveys.

It’s okay if captions contain some generalities.

Every caption should include the most important aspects of the 5Ws and H.

Promotion incentives create a sense of urgency.

A good theme should be recognizable, relevant and repeatable.

A conceptual spin-off features key words pulled from the theme statement.

A written statement cannot be considered libel if the writer was making a joke.

Under fair use, yearbooks and newspapers can use other people’s photos, music and artwork because it is considered educational and within a school setting.

Every photo should have a caption, even if it is only an identification of the people in the photo.

The organization of a yearbook staff echoes corporate organizational structure.

Knowledge of theme development is rarely used in the corporate world.

It is okay to use famous art or photos of celebrities in your publication because only the people at your school will know.

A yearbook builds school spirit and chronicles the year, so it is important to include every student at least three times.

You should only take pictures during an event, not before or after.

10 point font is utilized most consistently for news feature stories as well as alternative story size.

Unplanned white space weakens the design on yearbook spreads.

It is bad to adjust spread layout templates to fit the content you have because they were designed that way for a reason.

Photos, text and graphics in a modular block don't have to be related.

It is okay to use placeholder names in captions or articles because they will be switched out later.

Pages should be submitted to the plant as double page spreads if they are to count towards a deadline.

It is okay to take photos directly off of Facebook for yearbook spreads because the resolution is good.

The yearbook theme should be a secret until the book is distributed.

An eyeline is a horizontal line of white space that spans a double page spread.

Clichés should be avoided at all costs.

A pica is a common unit of measurement in desktop publishing.