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WorksheetsRO93 - Primary Research Methods
Total questions: 10
Worksheet time: 5mins
What is the main purpose of focus groups?
To gather data from as many participants as possible
To explore opinions, feelings, and attitudes towards a specific topic
To complete questionnaires anonymously
To generate automatic results for structured questions
Which method allows respondents to build on each other's answers?
Online surveys
Questionnaires
Focus groups
Interviews
What is a disadvantage of focus groups?
They are good for gathering information quickly
They are cost-effective
Respondents can influence each other's answers
They allow for detailed responses
What is an advantage of interviews?
They are cheap to distribute
They can be completed anonymously
They allow for automatic data analysis
They are good for drawing out detailed responses
Why might questionnaires be considered more reliable?
Every respondent answers the exact same questions
They are conducted in person
They provide more qualitative data
They involve structured discussions
What is a disadvantage of questionnaires?
They are expensive to distribute
They can introduce bias with poorly worded questions
They require personal contact
They are time-consuming to complete
Which method is described as being able to gather data from the largest number of participants?
Online surveys
Questionnaires
Focus groups
Interviews
What is a disadvantage of online surveys?
They require a moderator
They are difficult to analyze
They only reach one kind of participant
They are not cost-effective
Which method allows for altering questions to fit the ongoing conversation?
Questionnaires
Online surveys
Focus groups
Interviews
Why might online surveys not reach poorer and elderly groups?
Because they require detailed responses
Because they require in-person attendance
Because they are only shared on social media
Because they are only accessible to people with a computer and internet
