WorksheetsENT 11-1 Environmental Scans
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which of the following is NOT a component of a PESTEL analysis?
a)
Political
b)
Economic
c)
Strategic
d)
Technological
2.
What is the main focus of conducting a SWOT analysis in an environmental scan?
a)
To determine market demand
b)
To identify internal strengths and weaknesses, as well as external opportunities and threats
c)
To evaluate employee engagement
d)
To assess the external environment of a business
3.
What is the acronym for the elements of the SWOT Analysis?
a)
STOW
b)
SWAT
c)
TOWS
d)
SWOT
4.
Which category in the external environment focuses on the physical and social characteristics of a population?
a)
Demographics
b)
Competition
c)
Society
d)
Culture
5.
What did Borders Bookstores fail to do despite seeing the trend of digital consumption of books?
a)
Invest in CDs
b)
Invest in audiobooks
c)
Invest in online book sales
d)
Invest in e-readers
6.
Which element of the external environment includes physical and social characteristics of a population?
a)
Culture
b)
Demographics
c)
Economy
d)
Technology
7.
Which of the following is NOT one of Porter's Five Forces?
a)
Threat of substitutes
b)
Competitive rivalry
c)
Threat of new entrants
d)
Power of employees
8.
Which environment consists of a business's internal, controllable surroundings?
a)
Economic environment
b)
Social environment
c)
External environment
d)
Internal environment
9.
What is the definition of an environmental scan?
a)
A careful monitoring of your surroundings
b)
A detailed financial analysis
c)
A marketing campaign
d)
A product development process
10.
Which of the following is an example of competitive rivalry in Porter's Five Forces analysis?
a)
High switching costs for customers
b)
Limited availability of raw materials
c)
Numerous firms with similar products
d)
Low brand loyalty
11.
Which of the following is NOT a component of a SWOT analysis?
a)
Strengths
b)
Weaknesses
c)
Opportunities
d)
Trends
12.
What is an example of indirect competition?
a)
Bikes and cars
b)
Coke and Pepsi
c)
Apple and Samsung
d)
McDonald's and Wendy's
13.
What is the main focus of the external environment in an Environmental Scan?
a)
Uncontrollable surroundings
b)
Employee demographics
c)
Internal factors
d)
Controllable surroundings
14.
Which of the following is an example of a social factor in a PESTEL analysis?
a)
Technological advancements
b)
Changes in consumer behavior
c)
Interest rates
d)
Government regulations
15.
Which CEO noticed the focus on health and wellness in society and government, leading to a new strategy for their company?
a)
Jeff Bezos
b)
Indra Nooyi
c)
Bill Gates
d)
Steve Jobs
16.
Which bookstore competitor adapted to market forces and survived despite Amazon's presence?
a)
Half Price Books
b)
Books-A-Million
c)
Barnes and Noble
d)
Borders Bookstores
17.
Which element of the external environment includes the physical and social characteristics of a population?
a)
Technology
b)
Economy
c)
Demographics
d)
Culture
18.
What is the main focus of an environmental scan?
a)
To increase operational efficiency
b)
To improve customer service
c)
To detect early signs of opportunities and threats
d)
To reduce employee turnover
19.
What is the purpose of conducting a Porter's Five Forces analysis in an environmental scan?
a)
To assess the bargaining power of suppliers and buyers, threat of new entrants, threat of substitutes, and competitive rivalry
b)
To determine market share
c)
To analyze the internal structure of a business
d)
To evaluate employee performance
20.
What does the 'threat of substitutes' component of Porter's Five Forces analysis focus on?
a)
The bargaining power of suppliers
b)
The threat of new entrants
c)
The competitive rivalry within the industry
d)
The availability of alternative products or services
100 %
