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WorksheetsSocial Media and Legal Regulations Quiz
Total questions: 57
Worksheet time: 36mins
What should you do to ensure that copyrighted images posted on a social media group site are in compliance with various legal regulations internationally? (Lesson 7)
Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites
Require users to accept a terms-of-use license and privacy policy before they can post any content.
E-mail the users and request they show permission they are allowed to use the materials.
File a lawsuit against the users for posting copyright materials on his site?
A principal of a school is having an open house with students interested in attending the school. How can these presentations be made more social? (Lesson 6)
Record the speech and post it on the school’s web site with a text transcript
Contract with a reality television producer to create a short run series for cable broadcast.
Change the format of the speeches to a question and answer panel with four to five participants.
Share them as live streaming events and invite the audience to ask questions, which the principal will answer immediately
A park closed early due to a tornado warning. The park service announces the closure of microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance. This behavior is commonly referred to as: (Lesson 2)
Crowdshaping
Crowdsourcing
Crowdfunding
Crowdrising
A small video game store wants to promote their games through social media. Which strategy would best support them? (Lesson 3)
Cultivate a relationship with an online gaming club to share announcements and offer free games.
Post videos of interviews with game creators bundled with “buy now” social commerce options.
Offer low cost gaming events scheduled as shareable events.
Auction signed copies of the games on retail shopping sites.
What should you look for when trying to identify the right potential influencers for your audience?
The 80/20 rule
The 90/9/1 rule
Reach, relevance, and resonance
In a social media campaign, when you define your audience's position in the social media funnel?
Planning
Implementation
Development
Preparation
Rashel is a Taco Bell expert that works at her local Taco Bell store. She wants to communicate information on scientific research, videos of taco making and other events to potential tour customers and taco eaters. She also wants to share information from her industry peers. Which social media tool can he use to meet these needs?
Business blog
Micro blog
Webinar
Live streaming
The developers of COHEA's websites had a system error in their web server. Parents that visited the website were unable to view Turkeytrot photos. The parents quickly grew angry about the situation and began posting negative comments on several popular social media sites and the company's public message board. COHEA is in the responses stage of managing the crisis. What should they do?
Post responses to the message, explaining the problem and when it will be resolved
Prepare an executive report on the crisis, with recommendations for organizational changes to prevent similar incidents in the future.
Remove all postings from their message board and publicly deny the error on the popular social media sites.
Monitor the messages, to determine how many posted, until the error is corrected. Then contact the message posters privately by the phone or email.
Publix has an active print media operation. They publish weekly flyers to be inserted into newspapers. They also frequently send direct mail flyers. How can they best incorporate social media to their advertising mix?
Post recipes with coupons for the ingredients.
Schedule promotional events at various store locations.
Post the weekly coupon flyer as a PDF.
Post a link to their corporate Web site.
Which of the following is a benefit of researching and creating social media personas for business?
Helps you focus on who your main brand consumer is and seeing your products from their perspectives.
Helps you keep the cost of purchasing social media ads to a minimum
A small boutique is using Facebook and Twitter to increase future revenues by building a larger potential customer base. Which of the following is a metric that could be used to evaluate the success of this social media campaign? (Lesson 8)
The number of link-clicks each post receives. If more than 50 followers click through the company website on each post in the campaign, it will be considered a success.
The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, it will be considered a success.
The total number of followers on each platform. If each platform gains at least 10% more followers, the campaign will be considered a success.
An increase in sales. If sales increase 5%, the campaign will be considered a success.
Lady Gaga has a new album. Many fans are liking, commenting, and sharing the artist's posts about the new album. What is this activity called? (Lesson 1)
Impression
Engagement
Exposure
Reach
What type of conversion attribution model is it when a customer hears about a product from a company's social media, then visits the website and then buys the product? (Lesson 9)
Last social touch
Multi source
Single Source
Position based
COHEA is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize the social media campaign? (Lesson 4)
Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform. Use the same images each time the information is posted for brand consistency.
A company can use statistics from social media to predict user behavior. What kind of big data strategy is this? (Lesson 9)
Performance management
Decision Science
Social analysis
Data exploration
Influencers are the most important members of social media networks because they have: (Lesson 7)
Centrality
Reciprocity
Structural equivalence
Transitivity
A business is designing furniture. What kind of platforms will meet the business’ social media marketing needs? (Lesson 5)
Photo oriented sites, such as Instagram or Pinterest
Microblogging sites, such as Twitter
Professional networking sites, such as LinkedIn
Content sharing sites, such as Facebook or Myspace
In order to be considered as part of a brand’s primary audience, a persona must be: (Lesson 3)
Someone who is interested in the product, needs the product and is able to afford the product.
Someone who is interested in the product, wants the share the product with more users and is able to afford the product.
Considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer
A returning customer who shares the product with other users and who regularly interacts with your brand
A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from analysis about the spike (lesson 9)
Context, most of the posts were complaints about product performance
Confidence, the combined data had insufficient certainty.
Complexity, data from multiple sources was poorly matched and imprecise
Choice, the company used an inadequate data analysis system
Victoria is a social media strategist who is doing an evaluation and daily checks for threats and weaknesses in her social media accounts. What stage requires assigning probability levels to threats?
Assess and evaluate
Identify and resolve
Monitor and revise
Manage and mitigate
Nike is launching a new shoe. Information about the new shoe has been leaked to the public, ahead of schedule. To mitigate the situation, the social media manager first focused on redefining who has access to new product information. What would be the next area to improve:
Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
Implement regular reviews of outbound communications
Provide training for all employees in the company regarding legal and regulatory compliance.
Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information.
The social media manager has been assigned to review the company's social media policies and determine what changes should be considered for modification. As he reviews the ethical guidelines he identifies that the code of conduct section needs modification regarding the employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
Personal social media usage can have a negative impact on the company's reputation.
Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
Personal social media usage would not provide transparency.
Competitors may recruit employees who are vocal about the company through their personal social media usage.
Which of the following is a benefit of social media auditing?
Compare your social media presence to your competitors
Focus efforts on only the most important social media sites
Prevent bad data from entering the campaign decision making process
Maintain a specific style and tone in future social media posts
Costco has a goal of increasing from social media sites by 15% in the next quarter. They know the costs of paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from follower to lead to sale. What is the company trying to calculate?
Return on investment
Return on engagement
The social media risk manager for Target has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected (Lesson 7)?
Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions
Identify control requirements for risk assessment, identify regulatory or financial risks and create report that assess risks and suggest controls
Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.
Claudia is a videographer who helps small businesses create social media video advertising. She wants to increase her client bookings. When she creates a social media posting on her social media pages, which of the following messages would be the best choice?
Schedule a video shoot today to receive a 10% discount.
Message me for details
Share this with all your friends
Watch this video compilation to see what services we have to offer
A jet ski sales company wants to increase the size of its social network in order to increase sales and revenue. The company plans to do ads, as well as increase their organic advertising. What would help them choose the best platform to achieve their goals?
Select the best possible graphic designer to create eye-catching, compelling ads.
Identify the most common characteristic of their followers and select the platform that best targets them.
Compare the advertising rates of multiple platforms and choose the least expensive one.
Consolidate the multiple platforms, by migrating users into one network
A report identifies several target audiences to develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this? (Lesson 9)
Evaluation and interpretation
Data transformation
Target data preprocessing
Data mining and patterning
Which of the following is the most negative aspect to using social media?
In a crisis situation, a company's reputation can be damaged quickly.
You can gather information about what customers want in products.
Which of the following businesses or organizations is likely to experience the biggest impact because of having an aggressive social media campaign?
A car manufacturer that makes trucks, sedans and hybrids
A circus performance show that travels the country
A political campaign for mayor of a large city
A large financial services company providing payroll processing
When an individual organization signs up on some websites, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide organizations the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of the information?
The owner of the site uses the contact information to sell them services from other companies he owns.
The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities.
The social media community manager collects data to identify and measure user engagement and locate influences who can assist in building the community.
The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors.
A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the date/time the product is available. What kind of business client would be best benefit from the social media strategy?
A gourmet food truck selling upscale sandwiches
An art gallery selling antique paintings
A mobile pet grooming service
A franchise restaurant company with 30 locations
The Brightline customer service department needs to notify passengers when a train is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
Notify passengers via text message within 15 minutes of train delays.
Notify train management to update departure boards hourly.
Alert passengers via text message about special offers to future rides.
Alert the baggage handling department to move bags to temporary storage.
Emanuel works for a company that sells high-end sunglasses online and in select retail stores. He is conducting a SWOT analysis of the company's social media plan. Which of the following should he have completed first?
Which of the following would be the most effective for a company to ensure they are staying on top of rapidly changing trends in social media?
Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
Start live streaming videos of special events.
Hire an outside company to take over customer communications on current social media platforms.
Focus on analytic data from their current platforms to identify the customer preferences and demographics.
Leah works for a company that sells all-natural candles. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?
Images that contain the brand color scheme and products, infographics on the impact of regular candles on the environment compared to their products and videos demonstrating how well the products work.
A wide variety of images with eye-popping color schemes, infographics similar to their competitors and a podcast discussing how well their products work.
A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional TV.
Several trendy collage images with various filters, an elaborate infographics explaining the chemistry behind their candles and video interviews with various members of the marketing team.
Disney on Ice is coming to Miami. What would be the best strategy to attract the largest number of customers to the event?
Schedule an event on Facebook.
Post images of the characters skating on Pinterest.
Share videos of previous events on Youtube.
Update the actors biographies on Linkedin.
A comic book store's online group with several hundred members on a popular social media site has members who are regularly posting. What could the group manager do to encourage more people to share their thoughts on the website?
Encourage the frequent posters to contribute more.
Cross post new posts from the group.
George is trying to decide whether his company would benefit from having an Instagram account. What are some of the demographic information they must consider in order to make this decision?
Marital status, income and brand loyalty
Age, income and gender
Geography, favorite activities and income
Gender, personality and geography
Elijah is a social media coordinator for the airport. He wants to increase the number of people who visit the website. Which of the following is a social media optimization technique that can aid in search engine optimization?
Creating as many posts as possible, regardless of user engagement
Filling out all social media profiles correctly
Share content from third parties that will engage users
Make sure all social media post link back to your company’s website
Pepsi has recently hired a new CEO. She is blogging regularly on social media to discuss ways to make soda healthier. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
Market repositioning
Executive buy in
Return on engagements
Corporate reorganization
A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook, and Youtube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most cost effective way to make sure potential customers can still reach him?
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
Reputation damage and financial loss
Reputation damage and cybercrime
Financial loss and corporate identity theft
Theft of intellectual property
Drew is managing a social media advertising campaign. He has selected a popular social media site. The site has a flat membership fee, plus a pay-per-click fee. Drew, will also be outsourcing the graphic design of the ads. What information do you need to calculate the cost-per-click of the campaign?
Graphic design cost, membership fee, pay-per-click and total clicks made.
Employee compensation, cost of goods sold and pay-per-click fee.
E-commerce site listing fees, website development costs and pay-per-click fees.
Total budget amount, pay per click fee and total clicks made.
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
Implement, monitor and adjust, listen and analyze
Define strategies, implement, monitor and adjust , listen and analyze
Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust.
Erin has been assigned to grow the social media community for a health care provider association. She wants to include open job postings and mentoring sections in the community to help people network. What types of risks will she need to address as she develops the strategy for these community areas?
Regulatory compliance and privacy violations
Cybercrime and financial loss
Damage to reputation and legal issues
Theft of intellectual property and corporate identity.
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
Evaluate the click through rates to your website.
Create compelling ads and promote well-received organic posts.
Repeat the same posts over and over.
Address posts to the entire platform audience.
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the internet, describing various games, which he wants to incorporate into his own content. Which of the following is a best practice for using curated content ethically?
Create a new title, links to the original sources and add personal editorial comments
Choose multiple articles, pull snippets from them and use one of the titles from the articles
Use the full text from two articles, plus snippets from others with links to the original article’s websites.
Use the images and full text from the longest article, add personal editorial comments and create a new title.
A small business is selling widgets. A recent customer is enthusiastic about her new widget and has shared the business’s posts in her personal social media network. What kind of social media communication is this?
Earned communication
Owned communication
Paid communication
Posted communication
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
Conversion attribution
Cost per click
Click-through rates
Total revenue earned
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social campaigns over the last year. What type of social media report would be the most appropriate to use as the basis for this presentation?
Campaign
Executive
Platform
Community
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games. They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
Leverage
Creation
Growth
Cultivation
Why is it important for an organization to use the same name, username, and email address across multiple social media platforms?
It creates a social character that is engaging the community
It improves brand recognition
So that others can manage the accounts when someone leaves.
So that followers from one platform will automatically become followers on another platform.
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their
Which stage of the social media strategy plan cycle is he in?
Define strategies
Listen and analyze
Identify the target audience
Set goals
A company specializing in European river cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which type of advertising should the company consider?
Paid advertising
Organic advertising
Banner advertising
Viral advertising
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audience based on the data in the report. What stage of social media mining is this?
Evaluation and interpretation
Data transformation
Target data preprocessing
Data mining and patterning
