WorksheetsTactics of Trade
Total questions: 21
Worksheet time: 54mins
Everyone is doing it.” Join in for a certain victory, or because it’s a mass movement and you don’t want to be left behind.
Bandwagon
Card Stacking
Beautiful People
Transfer
Popular stars as spokespersons, receiving big contracts to endorse products. YOU can resemble your celebrity idol by using the product
Emotional Appeal
Glittering
Testimonial
Beautiful People
Facts and figures are often used to make a product sound better, healthier, more effective, etc.
Algebra
Statistics
Calculus
Geometry
Imagine this, (a) is the marketing technique that Scarlett uses to sell her lemonade. It's typically a product of good value for ordinary people like Isla and Daniel.
Snob Appeal
Repetition
Weasel Words
Pathos
Ethos
What is it called if we ran out of coffee creamer?
Scarcity
Opportunity Cost
Producer
Services
Which tactic involves comparing the benefits of one's own product directly against a competitor's product?
Testimonial
Bandwagon
Juxtaposition
Emotional Appeal
Using a famous person's character in a story to sell a product is known as?
Plain Folks
Testimonial
Aspirational buyer
Bandwagon
When a product is advertised as being limited in supply to encourage quick purchase, it is called?
Scarcity
Urgency
Exclusive
Limited Edition
the branch of knowledge concerned with the production, consumption, and transfer of wealth
economics
scarcity
resources
choice
Types of tactic used to persuade people to buy things even if you CANNOT afford it.
Hyperbole
Aspirational Buying
Hedging
Bandwagon
Placing items, whether physical objects, pictures or statements, side by side to invite comparison.
Plainfolk
Poisoning the Well
Hyperbole
Juxtaposition
Having a false expert—like a famous person or a guy who isn’t a doctor but plays one on TV—advocate for a product.
Testimonial
Truthiness
Hedging
Hasty generalization
Giving away a base-level product for free, but then offering paid upgrades and enhancements once the buyer is hooked.
Panache
Freemium
Stacking
Hedging
Bandwagon appeal is...
Fear of the Walking Dead
Fear of embarrassment
FOMO, or fear of missing out
Fear of interacting with people
Give an example of Freemium
Give an example of hyperbole
Which of the following words shows Panache?
Theater
Intelligent
Theatre
Testimonial
Nostalgia taps into which factor
Feelings
Memories
Logic
Health
"Only an idiot would buy this!" is an example of
Flattery
Truthiness
Hedging
Poisoning the well
This advertisement exemplifies
Flattery
Nostalgia
Dog whistle
Bundling
Big Points!: This tactic is associated with using a strong tone of voice to convince people to agree or invest in them
(a)
