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Tactics of Trade

Total questions: 21

Worksheet time: 54mins

Name
Class
Date
1.

Everyone is doing it.” Join in for a certain victory, or because it’s a mass movement and you don’t want to be left behind.

a)

Bandwagon

b)

Card Stacking

c)

Beautiful People

d)

Transfer

2.

Popular stars as spokespersons, receiving big contracts to endorse products. YOU can resemble your celebrity idol by using the product

a)

Emotional Appeal

b)

Glittering

c)

Testimonial

d)

Beautiful People

3.

Facts and figures are often used to make a product sound better, healthier, more effective, etc.

a)

Algebra

b)

Statistics

c)

Calculus

d)

Geometry

4.

Imagine this, (a)   is the marketing technique that Scarlett uses to sell her lemonade. It's typically a product of good value for ordinary people like Isla and Daniel.

Choose from the below words
Plain Folks

Snob Appeal

Repetition

Weasel Words

Pathos

Ethos

5.

What is it called if we ran out of coffee creamer?

a)

Scarcity

b)

Opportunity Cost

c)

Producer

d)

Services

6.

Which tactic involves comparing the benefits of one's own product directly against a competitor's product?

a)

Testimonial

b)

Bandwagon

c)

Juxtaposition

d)

Emotional Appeal

7.

Using a famous person's character in a story to sell a product is known as?

a)

Plain Folks

b)

Testimonial

c)

Aspirational buyer

d)

Bandwagon

8.

When a product is advertised as being limited in supply to encourage quick purchase, it is called?

a)

Scarcity

b)

Urgency

c)

Exclusive

d)

Limited Edition

9.

the branch of knowledge concerned with the production, consumption, and transfer of wealth

a)

economics

b)

scarcity

c)

resources

d)

choice

10.

Types of tactic used to persuade people to buy things even if you CANNOT afford it.

a)

Hyperbole

b)

Aspirational Buying

c)

Hedging

d)

Bandwagon

11.

Placing items, whether physical objects, pictures or statements, side by side to invite comparison.

a)

Plainfolk

b)

Poisoning the Well

c)

Hyperbole

d)

Juxtaposition

12.

Having a false expert—like a famous person or a guy who isn’t a doctor but plays one on TV—advocate for a product.

a)

Testimonial

b)

Truthiness

c)

Hedging

d)

Hasty generalization

13.

Giving away a base-level product for free, but then offering paid upgrades and enhancements once the buyer is hooked.

a)

Panache

b)

Freemium

c)

Stacking

d)

Hedging

14.

Bandwagon appeal is...

a)

Fear of the Walking Dead

b)

Fear of embarrassment

c)

FOMO, or fear of missing out

d)

Fear of interacting with people

15.

Give an example of Freemium

4 lines
16.

Give an example of hyperbole

4 lines
17.

Which of the following words shows Panache?

a)

Theater

b)

Intelligent

c)

Theatre

d)

Testimonial

18.

Nostalgia taps into which factor

a)

Feelings

b)

Memories

c)

Logic

d)

Health

19.

"Only an idiot would buy this!" is an example of

a)

Flattery

b)

Truthiness

c)

Hedging

d)

Poisoning the well

20.

This advertisement exemplifies

a)

Flattery

b)

Nostalgia

c)

Dog whistle

d)

Bundling

21.

Big Points!: This tactic is associated with using a strong tone of voice to convince people to agree or invest in them

(a)