WorksheetsSocial Media Marketing 1
Total questions: 12
Worksheet time: 6mins
Which of the following statements is true when marketing your business online?
You need a website to show up in search results
You’ll reach a similar client base to the one you have in the real world
You’ll be seen by the same volume of customers whether you use search advertising or not
Social media is a great way to engage your audience
How can you attract social media users to share your video content online?
Tag them in posts
Use hashtags
Make them funny
Use subtitles
When looking to advertise your business to mobile users, social media advertising can be really effective because…
it allows you to target people who have ad blockers enabled
it can be seen by people who aren’t logged into their accounts
it allows you to target people based on their likes and interests
it doesn’t cost too much to spread your ads far
When looking to expand your business internationally on social media, what shoud you do first?
Treat all social media channels the same
Use popular phrases and memes for that area
Analyse platforms popular in that area
Not advertise at all, as other countries don’t like social advertising
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Your audience’s data
Your audience’s interests
You audience’s available income
Your audience’s offline behaviour
Which of the following would be described as a good business goal to set for your social media campaigns?
Increase staff morale
Increase audience engagement
Increase customer satisfaction
Increase overall profit
What are the benefits of using social media when looking to advertise your business locally?
People trust local businesses on social media
You can target ads to a specific local audience
You can make video ads promoting the area
People use social media more than they use search engines
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
People on niche platforms are more likely to engage with you
Your content will be seen by a mix of different people, gaining more views and likes
Your content will be put in front of specific audiences
It enhances your brand to be seen on more specific social media platforms
What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
Content scheduling tools
Audience profiling tools
Social media analytic tools
Website analytic tools
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Shopping bags
Blog content
YouTube
Social media
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Compare follower numbers across platforms
Use online analytics tools to measure engagement
See what competitor businesses are using
Ask friends and family which platforms they use
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Paid advertising
Pay for followers
Follow all of your competitors’ followers
Overuse hashtags
