WorksheetsSocial Media Marketing 2
Total questions: 12
Worksheet time: 6mins
Why is social media a great tool for your business to build trust and engagement with your audience
You can share offers and discounts exclusively to your following
You can share blogs from other businesses to cover more than what you do
You can share honest reviews about your product or service
You can connect with customers at any time of the day
Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
Stern & Serious
Serious & Honest
Fun & Inviting
Engaging & Inviting
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Site search
Acquisition
· Behaviour
Search Console
Using videos in social media is an effective way to do what?
Increase word of mouth referrals
Engage and grow your audience
Guarantee sales of your product or service
Lower the cost of developing content
Which of the following can be used to target an audience when using some social media ads?
People’s names
People’s address
People’s pet names
People’s relationship status
Which of the following is a pitfall when using social media for business?
2-way conversation with customers
Not being present on every social media platform
Not having the resources to respond to comments and questions in a timely manner
Spending too much time reviewing social media analytics
What can social media analytics tools help you measure when assessing campaign results?
Whether the campaign was more successful than your competitors
Whether the visitors liked the social campaigns or not
Whether a visitor called the store after seeing a social post
Whether the visitor clicked on a paid ad or organic listing
A robust social media plan includes which of the following?
A list of content that mimics competitor content
All of your online business goals
A long-term schedule identifying when to post content
A list of friends who can post on the accounts
Which details should you look to include on a business profile page on social media?
Details about the CEO
Link to a local listing site you’re on
Description of the business
Cost of products and services
Which of the following is an example of a social media goal?
Acquire genuine reviews on products
Drive more traffic to your store
Develop one-way communication with customers
Mimic your competition’s approach
Fill in the blank: Businesses should focus on social media platforms with _______.
The biggest reputation
The most expected engagement
A relevant audience
The most users
Which of the following can businesses achieve by using social media?
Attract new audiences
Build a good reputation with customers
Meet sales goals
Increase traffic to their website
