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WorksheetsBen & Jerry's Quiz
Total questions: 64
Worksheet time: 32mins
What was the first location of Ben & Jerry's?
Portland
Augusta
Burlington Vermont
Watertown
What was the target market for Ben & Jerry's first location?
High School Students
College Students
Families
Tourists
Why was Burlington Vermont chosen as the first location for Ben & Jerry's?
High Population Density
Presence of Competition
No Competition
Tourist Attraction
What is direct marketing?
A channel where there is no direct communication to customers by the companies
A method of contacting customers and potential customers personally
Ads or billboards that are seen by the general public
A strategy that does not involve any form of communication
Which of the following is a form of direct marketing?
Magazine ads
Billboards
Emails
Television commercials
What is indirect marketing?
A method of personally contacting customers and potential customers
A strategy involving direct communication to customers through salespeople
Channel in which there is no direct communication to customers by the companies
A form of marketing that directly sells products to consumers
Which of the following is an example of indirect marketing?
Telephone calls
Coupons
Billboards
What is an entrepreneur?
Someone who invests in stocks
Someone who takes a risk in starting a business to earn a profit
Someone who lends money to others
Someone who works for a non-profit organization
What is the relationship between Ben Cohen and Jerry Greenfield?
They are competitors in business
They are co-workers
They were childhood friends
They are strangers who met as adults
What does the term "profit" refer to in a business context?
The total revenue of a business
The initial investment in a business
The amount of money available to the business after all costs and expenses have been paid
The financial loss a business incurs
What is a loan?
A gift of money that does not need to be repaid
A sum of money that is expected to be paid back with interest
A payment made to employees
A tax paid to the government
What does 'Product' refer to in the Marketing Mix?
The amount of money a customer pays for a service
The communication strategies used to inform customers
Everything a business offers to satisfy customer needs
The location where the product is sold
What is 'Price' in the context of the Marketing Mix?
The communication used to promote the product
The distribution channels for the product
The money a customer must pay for a product or service
The various features of a product
What does 'Place' represent in the Marketing Mix?
The cost associated with the product
Where the product is sold and how it gets there
The advertising of the product
The quality of the product
What is the role of 'Promotion' in the Marketing Mix?
The pricing strategy for the product
The design and packaging of the product
The location where the product is available
The communication used to inform, persuade, or remind potential customers
What is a Target Market?
A company's plan that identifies how it will use marketing to achieve its goals
A specific group of customers that have similar wants and needs
Things that are important to you
Brands that are advertised all over the country
What does a Marketing Strategy refer to?
A specific group of customers that have similar wants and needs
Things that are important to you
Brands that are advertised all over the country
A company's plan that identifies how it will use marketing to achieve its goals
What are Values in the context of this material?
A company's plan that identifies how it will use marketing to achieve its goals
A specific group of customers that have similar wants and needs
Things that are important to you
Brands that are advertised all over the country
What is a National Brand?
A company's plan that identifies how it will use marketing to achieve its goals
A specific group of customers that have similar wants and needs
Things that are important to you
Brands that are advertised all over the country
What is the definition of "Demand" as per the learning material?
The quantity of a good or service that consumers are not interested in buying
The quantity of a good or service that consumers are willing and able to buy
The amount of money required to start a new business
The number of products a company produces
Who is a "Venture Capitalist" according to the information provided?
A person who manages the daily operations of a company
A person who provides services to businesses
Money provided by large investors to finance new products and new businesses that have a good chance to be very profitable
A small business owner looking for investment
What is a "Shareholder" as defined in the document?
A person who holds shares in multiple companies
Any person, company, or other institution that owns at least one share of a company's stock
An employee of a company who has been granted stock options
A customer who regularly buys products from a company
What was the initial idea for finding a location for the ice cream shop?
A cold place with many ice cream shops
A warm place without an ice cream shop
A warm place with many ice cream shops
An abandoned gas station
How much did the College course on how to run a business cost?
$5.00
$50.00
$500.00
Free of charge
What type of material did friends use to help renovate the ice cream shop?
Expensive, polished wood
Cheap, rough cut lumber
Metal sheets
Glass panels
Where did they finally decide to open the ice cream shop?
In a warm place
In Vermont
In an abandoned Gas Station
Both B and C are correct
How many flavors were originally on the menu after they chose their location?
10 flavors
12 flavors
15 flavors
20 flavors
What did they start selling all over the town to grocery stores and similar outlets?
Full-size containers
Pint size containers
Quart size containers
Gallon size containers
What was the result for the community members as the business grew?
They lost money on their stock shares
They had no change in their stock shares
They made money on their stock shares
They were given free products instead of stock shares
Why did they have a public stock offering?
To close the company
To expand internationally
To allow people of Vermont to be part owners in the company
To reduce the number of flavors
Why were they not making money with just the one store?
Because they had too many stores
Because they were making a lot of money
Because they were not selling stock
It is not specified why they were not making money with just the one store
What is the purpose of a company giving away a free cone to everyone on Free Cone Day despite the cost?
To increase the cost of production
To reduce the company's revenue
To celebrate the company's anniversary
To generate positive publicity and customer goodwill
What is one of the reasons why a company would have a Free Cone Day according to the text?
To decrease the company's popularity
To encourage customers to try the product for the first time
To reduce the amount of products sold
To discourage customer loyalty
What type of advertising is mentioned as a benefit of Free Cone Day?
Paid online advertising
Word-of-mouth advertising
Television commercials
Free advertising through newspapers and TV reports
According to the text, what effect does interviewing customers have during Free Cone Day?
It makes people less willing to try the product
It causes the company to lose credibility
It helps people believe the company's message more
It has no impact on the company's image
What is a competitor in business terms?
A company that uses the same advertising channels.
Businesses offering very similar products to the same customer.
A customer who purchases goods from various businesses.
A business strategy to increase market share.
What is an advertisement?
A public announcement for hiring employees.
A method of direct selling to customers.
Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
A free service provided by businesses to educate consumers.
What do advertisements usually claim to contain the recommended daily intake of?
100% Chunks
Essential nutrients
Some sort of vitamin
Maximum amount of Chunks
What is the unique selling proposition mentioned in Ad #1?
100% vitamin intake
100% Chunks instead of 100% vitamin
Nut chunks
Caramel chunks
What impression does Ad #1 give about the product?
It contains essential nutrients
It has a variety of chunks like chocolate, nut, and caramel
It is good for health
It gives you the maximum amount of Chunks
What do grandmothers usually give to their grandchildren according to Ad #2?
Small portions of food
Toys
Huge portions of food
Advice
What does Ben and Jerry's want their customers to be aware of when buying a cone at their stores?
The price of the cone
The flavor options available
The size of the cone
That they will be getting a BIG portion of ice cream
Will Ben and Jerry's skimp on their portions according to the advertisement?
Yes, they will skimp on portions
The ad does not mention their policy on portions
No, they will not skimp on their portions
They will only give big portions on special occasions
What is the concept idea behind the Frozen Yogurt Commercial?
To show that frozen yogurt is more expensive than regular ice cream
To demonstrate that cows can float in the air
To indicate that frozen yogurt is lighter in fat and calories than regular ice cream
To explain how to make frozen yogurt
How does the commercial convey the idea that frozen yogurt is lighter?
By showing cows running faster than usual
By displaying cows floating upside down in the air
By comparing the weight of cows to ice cream
By illustrating cows dancing on ice cream
What is the intended customer takeaway from the cows floating in the commercial?
That the cows are magical
That the commercial is humorous
That frozen yogurt is healthier
That cows prefer frozen yogurt
What does "Fair Trade" in the context of the 2006 advertisements refer to?
Trading products without any profit
Buying products from 3rd world countries at a fair price
Exchanging goods without using money
Selling products at the highest possible price
What is the focus of the "More Love/Less Handle" advertisement mentioned in the 2006 advertisements?
Promoting a cream that helps with skin care
Advertising a cream that reduces stress
Selling a cream that is better for you so you don't gain weight
Encouraging the use of a cream that increases muscle mass
What is the main goal of the "Climate" advertisement as described in the 2006 advertisements?
To promote awareness about climate change
To sell products that help with weather forecasting
To help the environment
To advertise air conditioning products
What was the purpose of developing Rainforest Crunch Ice cream?
To create a new flavor for profit
To help save the Rainforest
To promote a movie about rainforests
To increase global awareness of ice cream brands
How did buying Brazil Nuts benefit the people in the rainforest?
It provided them with a new food source
It helped them to start their own businesses
It helped the people in the rainforest get work in a responsible way
It encouraged the people to plant more trees
What was the reason behind developing Peace Pops?
To celebrate a national holiday
To support a political campaign
To support Peace (not war)
To introduce a new dessert trend
What action did they take to combat Global Warming?
They organized a global conference
They gave money to combat Global Warming
They planted trees in urban areas
They started a recycling program
In what year did they begin sourcing new containers from a paper supplier that uses pulp from sustainably managed forests?
2004
2005
2006
2007
How much waste were they able to reduce per year by sourcing new containers from a paper supplier that uses pulp from sustainably managed forests?
500 tons
750 tons
1000 tons
1500 tons
What is the focus of the 2008 Advertisement according to the image?
Being competitive
Being "nice"
Being profitable
Being innovative
According to the image, what does the company do for cows?
Provides shelter
Feeds them good food
Offers veterinary services
Trains them for agricultural work
What action does the company take to support underprivileged people as shown in the image?
Provides free brownies
Offers educational programs
Hires them to make brownies
Donates clothes and essentials
How does the company shown in the image contribute to the environment?
By reducing waste
By planting trees
By using solar energy
By giving money to charities and causes that help the environment
Name 3 reasons why companies issue coupons.
To increase product awareness, clear out inventory, and attract new customers
To increase product price, reduce product awareness, and repel customers
To simplify product packaging, increase shipping costs, and reduce production
To complicate return policies, decrease brand loyalty, and increase taxes
Why do you think the coupon asks you to buy 2 products rather than just 1?
To increase sales volume and encourage bulk purchases
To limit the availability of products
To make the product less popular
To increase the difficulty of using the coupon
What benefit would the advertisement below offer the company?
It would increase production costs.
It would attract environmentally conscious customers.
It would require more raw materials.
It would limit the variety of dishes offered.
Why might customers be excited about the idea of reusing products in restaurants?
It could lead to higher prices for dishes.
It could reduce the environmental impact of waste.
It could decrease the quality of the food.
It could result in longer waiting times at the restaurant.
What is a Mission Statement?
A long, detailed plan of a business's future objectives.
A short, specific written statement of the reason a business exists and what it wants to achieve.
A public declaration of an organization's annual financial earnings.
A document that outlines the legal requirements of a business.
